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Commonwealth Bank of Australia: Unbanklike Experimentation
Buell, Ryan W.; John, Leslie K.Caso HBS-619018-EServicios y operacionesIn August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial wellbeing of its customers. One domain where this was particularly relevant was in its bank-issued credit card business, where customers routinely selected cards that although profitable for the bank could be a poor fit for customers' needs - leading to low satisfaction scores, cancellation...Desde 8,20 €
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Massey-Ferguson Ltd.--1980 (Spanish version)
Baldwin, Carliss Y.; Mason, Scott P.; Hughes, Jennifer H.Caso HBS-202S12FinanzasMassey Ferguson began fiscal year 1981 in default on $2.5 billion of outstanding debt. The company's future depends on the ability of lenders, the governments of Canada and Ontario, and management, to agree on a refinancing plan. The case reviews Massey's performance and position in the industry and raises questions about the company's ability to compete in the long run. Provides information on the firm's claimants in order to focus students on t...Desde 8,20 €
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Babcom: Opening Doors
Buell, Ryan W.; Margolis, Joshua D.; Eiran, MargotCaso HBS-418026-ELiderazgo y Dirección de personasDesde 8,20 €
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Operational Transparency
Buell, Ryan W.Artículo HBS-R1902H-EServicios y operacionesConventional wisdom holds that the more contact an operation has with its customers, the less efficiently it will run. But when customers are partitioned away from the operation, they are less likely to fully understand and appreciate the work going on behind the scenes, causing them to place a lower value on the product or service being offered. To address this problem, managers should experiment with operational transparency--the deliberate des...Desde 8,20 €
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Managing Service Operations
Buell, Ryan W.Nota del Instructor HBS-620090-EServicios y operacionesDesde 0,00 €
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Paramount Equipment, Teaching Note
Baldwin, Carliss Y.; Wang, WeiNota del Instructor HBS-914558-EFinanzasTeaching Note for Product #914557Desde 0,00 €
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Customer Compatibility Exercise, Teaching Note
Buell, Ryan W.Nota del Instructor HBS-620078-EServicios y operacionesTeaching note for case 616043.Desde 0,00 €
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Transforming Customer Engagement in Service Operations
Buell, Ryan W.Nota del Instructor HBS-620089-EServicios y operacionesDesde 0,00 €
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Babcom: Opening Doors, Teaching Note
Buell, Ryan W.; Margolis, Joshua D.Nota del Instructor HBS-620088-ELiderazgo y Dirección de personasTeaching note for case 418026.Desde 0,00 €
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Improving Access at VA, Teaching Note
Buell, Ryan W.; Huckman, Robert S.Nota del Instructor HBS-618052-ETecnologías de la informaciónTeaching note for case 617012.Desde 0,00 €