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CityCenter (E): Blow up the Harmon
Macomber, John D.Caso HBS-212092-EFinanzasCasino owner considers whether to implode, complete, or do nothing with a 26 story vacant new building on the Las Vegas Strip. This case continues a series of pieces about the progress of CityCenter, an $11bn project in Las Vegas said to be the largest private construction project in the history of the United States. As in the prior observations of this project, issues around measurement of demand, architecture, construction, scheduling, and fina...Desde 5,74 €
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Fengshou Crab Manor
Yan Gong; Liman Zhao; Liang DongCaso IVEY-9B16M063-EDirección estratégica, Iniciativa emprendedoraSince its founding in 2002, Fengshou Crab Manor had become one of the top brands in China’s mitten crab sector by using a distinctive gift voucher model. The company had attracted over 100,000 loyal customers from companies and non-profit institutions in Beijing and Shanghai. At the beginning of 2013, however, the government’s Central Committee unveiled an eight-point code of conduct to reduce bureaucracy and boost ties with the public, which adv...Desde 8,20 €
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PhoneWin: Winning in Rural Markets
S. Ramakrishna Velamuri; Yan Gong; Liman ZhaoCaso IVEY-9B17M096-EDirección estratégica, Iniciativa emprendedoraIn 2014, Jiangsu Huabo Industrial Group Co. Ltd. brought together offline logistics services and an online platform to create Jiangsu PhoneWin Logistics Management Co. Ltd. (PhoneWin). PhoneWin’s purpose was to exploit e-commerce opportunities for phones and related services in small towns and villages in China. Although competition was fierce from several large e-commerce companies in Tier 1 and Tier 2 cities, PhoneWin achieved some success. By ...Desde 8,20 €
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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCaso IVEY-9B17C006-EDirección estratégica, Liderazgo y Dirección de personasMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Desde 8,20 €
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EcoMotors International (Spanish Version)
Macomber, John D.; Alvarez, HermesCaso HBS-216S11FinanzasEco-Motors, financiado en parte por Khosla Ventures, tiene que decidir cómo ir al mercado con una nueva tecnología para motores de combustión interna para uso automotriz e industrial. El motor OPOC tiene pistones opuestos y es un motor de dos tiempos, en comparación con una más tradicional en línea o gas V-orientado 6, 8, o 12 de cilindro o un motor diesel. Un motor de dos tiempos es más barato de construir y tiene mayor potencia de salida de un ...Desde 8,20 €
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La escasez de agua y la inversión inmobiliaria en la Ciudad de México
Macomber, John D.; Garcia-Cuellar, Regina; James, Griffin H.Caso HBS-211S07FinanzasPara maximizar su eficacia, los casos de color deben imprimirse en color. Una característica comercial de la empresa evalúa los riesgos de agua incluyendo la capacidad del gobierno a un recurso, la exposición de funcionamiento de la empresa y la mitigación, y si hay que desplazarse a causa del riesgo de agua. Un gestor de fondos de bienes raíces evalúa las perspectivas de inversión en la Ciudad de México en el contexto de una importante crisis de...Desde 8,20 €
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Dharavi: Developing Asia's Largest Slum (A)
Iyer, Lakshmi; Macomber, John D.; Arora, NamrataCaso HBS-710004-EEconomíaMaharashtra state is accepting bids to redevelop Dharavi, the largest slum in Asia. A real estate developer assesses the risks and tenders a bid. The bid conditions include providing new free housing to tens of thousands of slum dwellers. The cost of constructing the housing is anticipated to be paid for from the revenues from developing and selling market-rate housing. While the primary concerns are cost of construction, cost of capital, and rev...Desde 8,20 €
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China Vanke: Supplement
Paine, Lynn S.; Macomber, John D.; Wong, Keith Chi-hoCaso HBS-314108-EDesde 8,20 €
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China Vanke (A-2)
Paine, Lynn S.; Macomber, John D.; Wong, Keith Chi-hoCaso HBS-314105-EChina Vanke's president and his team must decide on a plan of action after reviewing the quality issues the company faced in early 2012 after a series of highly publicized incidents concerning the quality of the homes they built.Desde 8,20 €
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China Vanke (B)
Paine, Lynn S.; Macomber, John D.; Wong, Keith Chi-hoCaso HBS-314107-EThe case describes Vanke's response to the decisions posed in the A1, A2, and A3 cases and asks whether Vanke should expand its strategic scope by defining itself as an "urban facilities provider" rather than a "residential housing developer." The management team is also reviewing the company's forays in places such as Hong Kong, Singapore, the U.S., and Europe.Desde 5,74 €