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Ensighten
Goldberg, Lena G.; Roberts, Michael J.Caso HBS-812050-EFocuses on a small start-up software company engaged in a negotiation over its software licensing agreement with a very large potential client. The entrepreneur must weigh legal and business issues versus his desire to land the key customer.Desde 8,20 €
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Innovation Metrics
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4556BC-EDirección estratégicaOne of the key challenges for companies seeking to improve their ability to create growth through innovation is that the metrics many companies use to measure innovation run a high risk of actually leading them in the wrong direction. This chapter describes key measurement traps and lays out fifteen potential innovation metrics companies can use to more accurately assess innovation-related activities. This chapter is excerpted from "The Innovato...Desde 8,20 €
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Developing Disruptive Ideas
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4551BC-EDirección estratégicaInnovation isn't predictable. However, remembering key principles and following the straightforward process for generating disruptive ideas that is outlined in this chapter, can reliably increase the odds of coming up with a high-potential idea. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Desde 8,20 €
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Sonic Introduces a Blended Burger
Goldberg, Lena G.; Kaufman, Michael S.; Saffer, MaxCaso HBS-319073-EDesde 8,20 €
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Cushman Concepts at a Crossroads
Goldberg, Lena G.; Kaufman, Michael S.; Li, Sam; Ortega, Ruben; Smyth, Sonia; Zhang, MaryCaso HBS-319075-EDesde 8,20 €
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Responsibilities to Investors (Abridged)
Goldberg, Lena G.; Badaracco, Joseph L., Jr.Caso HBS-319066-EEconomíaThis note focuses on managers' responsibilities-economic, legal, and ethical-to investors. In capitalist and some socialist economies, these responsibilities traditionally have been grounded in fiduciary duties and are typically part of the common law or statutory law or are incorporated in civil codes. But, as this note will show, fiduciary obligations are deeply intertwined with economic and ethical responsibilities.Desde 8,20 €
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Petrobras in Ecuador (B)
Musacchio, Aldo; Goldberg, Lena G.; Reisen de Pinho, RicardoCaso HBS-309108-EDesde 5,74 €
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The Facebook IPO Litigation
Goldberg, Lena G.; Lobb, AnnelenaCaso HBS-313080-EDespite its success in the social-networking space, Facebook Inc.'s May 2012 IPO was largely considered a failure. Facebook faced multiple lawsuits and its share price had dropped significantly. Adversaries contended that Facebook had misled investors and violated securities laws. Were the allegations legitimate, and did the litigation pose a serious threat to Facebook's share price?Desde 8,20 €
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Chiacchierone's Owners Chat about Tipping
Goldberg, Lena G.; Kaufman, Michael S.Caso HBS-319078-EDesde 8,20 €
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Precursors to Innovation
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Capítulo de Libro HBS-4547BC-EDirección estratégicaBefore turning to individual innovation initiatives or innovation-specific structures, companies need to make sure they have the appropriate precursors for innovation. This chapter describes three critical precursors: a core business that is in control, a game plan for growth, and mastery of the resource allocation process. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Desde 8,20 €