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Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnNota del Instructor HBS-519069-EMarketingTeaching note for case 519047.Desde 0,00 €
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Rabobank: The Global Food and Agriculture Bank
Bell, David E.; Goldberg, Ray A.; Shelman, Mary; Sesia, AldoCaso HBS-510024-ERabobank decides to focus primarily on food and agriculture firms and farms on a global basis.Desde 8,20 €
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCaso HBS-619006-EÉtica empresarial y Responsabilidad Social CorporativaIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Desde 8,20 €
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Calgene, Inc. (Spanish Version)
Goldberg, Ray A.; Gourville, John T.Caso HBS-508S14MarketingEn 1993, Calgene está a punto de introducir producto vegetal primera ingeniería genética del mundo - un tomate tendrá mejor sabor y mantenerse frescos durante más tiempo. Al mismo tiempo, se está utilizando la biotecnología para producir productos vegetales mejorados para la los mercados de petróleo industriales y comestibles de semilla de algodón y. A medida que se desarrolla y trae estos productos al mercado, sin embargo, se enfrenta a una seri...Desde 8,20 €
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Michael Rubin and Fanatics (A)
Higgins, Robert F.; Masko, JohnCaso HBS-819077-EIniciativa emprendedoraIn 2016, Michael Rubin's Fanatics was the U.S.' largest sports e-commerce company, and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited permissions from leagues to manufacture apparel in response to 'micro-moments,' sudden surges of interest in a team or player that were too abrupt for the league's usual licensees to ...Desde 8,20 €
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Monsanto
Goldberg, Ray A.Caso HBS-913404-EMonsanto CEO Hugh Grant must guide his global agribusiness technology company into an uncertain future where food security, food safety, sustainability, and climate change will all impact the global food system.Desde 8,20 €
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The Full Yield
Goldberg, Ray A.; Delfassy, NoemieCaso HBS-911402-EIniciativa emprendedoraNew firm created to provide understanding of the role of food in health and nutrition.Desde 8,20 €
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Cargill (A)
Goldberg, Ray A.; Porraz, Jose MiguelCaso HBS-903420-EEconomíaCargill is one of the world's leading marketers, processors, and distributors of agricultural, food, industrial, and financial products. In 1998, the company decided to develop a strategic intent to restructure and refocus the company. It did so in response to the consolidation of the industry, globalization, and the impact of the genetic revolution. It had to change its focus from the producer to the consumer and market solutions.Desde 8,20 €
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Cargill (B)
Goldberg, Ray A.; Porraz, Jose MiguelCaso HBS-907415-EEconomíaSupplements the (A) case.Desde 5,74 €