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Rabobank: The Global Food and Agriculture Bank
Bell, David E.; Goldberg, Ray A.; Shelman, Mary; Sesia, AldoCaso HBS-510024-ERabobank decides to focus primarily on food and agriculture firms and farms on a global basis.Desde 8,20 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Nota del Instructor DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Desde 0,00 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Caso DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Desde 8,20 €
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Calgene, Inc. (Spanish Version)
Goldberg, Ray A.; Gourville, John T.Caso HBS-508S14MarketingEn 1993, Calgene está a punto de introducir producto vegetal primera ingeniería genética del mundo - un tomate tendrá mejor sabor y mantenerse frescos durante más tiempo. Al mismo tiempo, se está utilizando la biotecnología para producir productos vegetales mejorados para la los mercados de petróleo industriales y comestibles de semilla de algodón y. A medida que se desarrolla y trae estos productos al mercado, sin embargo, se enfrenta a una seri...Desde 8,20 €
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCaso DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Desde 8,20 €
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Monsanto
Goldberg, Ray A.Caso HBS-913404-EMonsanto CEO Hugh Grant must guide his global agribusiness technology company into an uncertain future where food security, food safety, sustainability, and climate change will all impact the global food system.Desde 8,20 €
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The Full Yield
Goldberg, Ray A.; Delfassy, NoemieCaso HBS-911402-EIniciativa emprendedoraNew firm created to provide understanding of the role of food in health and nutrition.Desde 8,20 €
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Cargill (B)
Goldberg, Ray A.; Porraz, Jose MiguelCaso HBS-907415-EEconomíaSupplements the (A) case.Desde 5,74 €
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Cargill (A)
Goldberg, Ray A.; Porraz, Jose MiguelCaso HBS-903420-EEconomíaCargill is one of the world's leading marketers, processors, and distributors of agricultural, food, industrial, and financial products. In 1998, the company decided to develop a strategic intent to restructure and refocus the company. It did so in response to the consolidation of the industry, globalization, and the impact of the genetic revolution. It had to change its focus from the producer to the consumer and market solutions.Desde 8,20 €