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Tracy Chan: “We Need to Talk”
Jana Seijts; Paul BigusCaso IVEY-9B11C017-ELiderazgo y Dirección de personasTracy Chan, managing director of the Student Learning and Writing Services (SLWS) at St. Charles University in Calgary, Alberta, was faced with a difficult situation. Her newest employee, Michael Hinske, had just e-mailed her a list of faculty members he had contacted to educate on the SLWS writing program offered to graduate students. Chan quickly noticed that the faculty names were of individuals who had already been contacted. There was no ind...Desde 8,20 €
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FROGBOX
Michael Valente; Paul BigusCaso IVEY-9B13M037-EDirección estratégica, Iniciativa emprendedoraThe co-founder and president of an environmentally friendly moving supply company faces the challenge of expanding his company’s brand. The company, which provides plastic, reusable moving bins and other moving supplies, has branded itself as providing a convenient, affordable and eco-friendly alternative to cardboard moving boxes. The company can expand by setting up additional corporate stores or by selling individual franchises. The co-founder...Desde 8,20 €
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Peak Investment Capital
Ruback, Richard S.; Yudkoff, RoyceCaso HBS-219061-EIniciativa emprendedoraKobbina Awuah (MBA 2014) became intrigued with the possibility of adapting Entrepreneurship through Acquisition in Ghana, where he grew up and where his family still lived. While he knew he could work for a multi-national enterprise located in Ghana, he was confident that buying a small business to run provided an opportunity to have more of an impact. He formed Peak Investment Capital (PIC) at the beginning of 2014 with the goal of finding a bus...Desde 8,20 €
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Toyota: Accelerator Pedal Recall (B)
Jana Seijts; Paul BigusCaso IVEY-9B11M078-EDirección estratégica, Liderazgo y Dirección de personas, MarketingThis case is a supplement to Toyota: Accelerator Pedal Recall (A).Desde 5,74 €
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Research in Motion: Blackberry Blackout (B)
Jana Seijts; Paul BigusCaso IVEY-9B12M045-EDirección estratégica, Liderazgo y Dirección de personas, MarketingThis case is a supplement to Research in Motion: Blackberry Blackout (A).Desde 5,74 €
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Qantas Airlines: Twitter Nosedive
Jana Seijts; Paul BigusCaso IVEY-9B12M110-EDirección estratégicaThe executive of Government and Corporate Affairs at Qantas Airlines faced a communication situation that was spiralling out of control. Qantas had launched a contest through the social media service Twitter, asking participants to use Twitter to describe their “dream luxury inflight experience.” However, the competition dissolved as thousands of people used the opportunity to express negative comments about Qantas. By the second day, nearly 15,0...Desde 8,20 €
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Ontario Place Revitalization
Mary Gillett; Paul BigusCaso IVEY-9B12M087-EDirección estratégicaIn 2012, the Ontario provincial government announced that after 41 years in operation, the iconic Toronto tourist attraction Ontario Place would be shut down. The immediate closing would save the province and tax payers an estimated $20 million a year and eliminate at least 48 full-time jobs and 600 summer positions in the process. Ontario Place attendance had dropped sharply from an average of three million visitors during the early 1980's, to j...Desde 8,20 €
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Research in Motion: Sincerely, a RIM Employee (B)
Jana Seijts; Paul BigusCaso IVEY-9B12C021-EDirección estratégica, Liderazgo y Dirección de personasThis case is a supplement to Research in Motion: Sincerely, a RIM Employee (A).Desde 5,74 €
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Domino’s Pizza
Jana Seijts; Paul BigusCaso IVEY-9B11C016-EDirección estratégica, Liderazgo y Dirección de personasThe vice president of communications of Domino’s Pizza International faced a significant threat to his company’s reputation due to negative social media exposure. A video had been posted on YouTube two days earlier by a Domino’s employee that showed two Domino’s employees at a North Carolina franchise tampering with customers’ pizza and sandwich orders. The employee stuck cheese up his nose, sneezed on the food prior to boxing it up, and could be...Desde 8,20 €
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Movember: More Mo Sistas
Michele Parkin; Paul Bigus; Shreya TekriwalCaso IVEY-9B13M086-EDirección estratégicaDuring the month of November, many men in Canada and around the world participated each year in Movember by growing moustaches and collecting pledges. As a not-for-profit organization, Movember Canada strived to raise both money and awareness for men’s health, specifically prostate cancer. The community development manager for Movember Canada faced an interesting challenge. The participation of more women represented a significant opportunity to ...Desde 8,20 €