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Illustrative Transformations (A)
Gentile, Mary; Hoch, JuliaCaso DARDEN-OB-1354-ELiderazgo y Dirección de personasSusan, a first-year analyst at a trading firm, is the only woman among a tight-knit group of 30 analysts, now that Paulette has just been promoted to associate from third-year analyst. She and the rest of the analysts are summoned to an HR meeting because one of the male analysts has been putting Post-It Notes with drawings of penises in Paulette’s workspace. All the analysts know who the offender is, but no one, including Susan, identifies him. ...Desde 8,20 €
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Illustrative Transformations (B)
Gentile, Mary; Hoch, JuliaCaso DARDEN-OB-1355-ELiderazgo y Dirección de personasSusan, a first-year analyst at a trading firm, is the only woman among a tight-knit group of 30 analysts, now that Paulette has just been promoted to associate from third-year analyst. She and the rest of the analysts are summoned to an HR meeting because one of the male analysts has been putting Post-It Notes with drawings of penises in Paulette’s workspace. All the analysts know who the offender is, but no one, including Susan, identifies him. ...Desde 5,74 €
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Creating a Luxury Experience at Value Retail
Alvarez, Jose B.; Preble, MatthewCaso HBS-513009-EMarketingValue Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely new market: China. The company's Villages had proven popular with both shoppers (many of whom were international tourists who had come to Europe specifically to visit one of Value Retail's Villages) and brands, a number of which were luxury brands that had historically avoided selling product at ...Desde 8,20 €
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Swagbucks
Rayport, Jeffrey; Preble, MatthewCaso HBS-817068-EIniciativa emprendedoraIn early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege's founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after a significant cultural transformation that the company has just gone through. Over the preceding two years, Davis and Gorowitz had grown Swagbucks from a relatively small venture staffed by people from G...Desde 8,20 €