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Marine Harvest: Leading Salmon Aquaculture
Bell, David E.; Johnson, RyanCaso HBS-512042-ETo maximize their effectiveness, color cases should be printed in color. Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand production in Chile, produce value-added salmon products, or backward-integr...Desde 8,20 €
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Wayfair
Rayport, Jeffrey; Ma, Susie L.; Preble, MatthewCaso HBS-819045-EMarketingIn 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categorDesde 8,20 €
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Home Depot and Interconnected Retail
Alvarez, Jose B.; Ton, Zeynep; Johnson, RyanCaso HBS-512036-EIn November 2011, just days before the holiday shopping rush, the senior leadership team of The Home Depot, Inc., (Home Depot), the world's largest home improvement chain, discussed how best to navigate the new interconnected world of retail. Retailers across the board faced a rapidly changing environment with the growing acceptance of on-line retailing that empowered customers by providing greater price transparency and more options. Marketing c...Desde 8,20 €
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Chewy.com (A)
Rayport, Jeffrey; Preble, MatthewCaso HBS-818079-EServicios y operacionesIn late 2013, Ryan Cohen, cofounder and CEO of the fast growing online pet food and pet products retailer Chewy.com, has to make a "bet the company decision"-whether to keep working with Chewy's third-party logistics (3PL) provider to fulfill customer orders, or whether to take this critical function in-house. Cohen worries that the company's 3PL will not be able to serve Chewy's customers as it continues to grow, and reaching scale is essential ...Desde 8,20 €
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Chewy.com (B)
Rayport, Jeffrey; Preble, MatthewCaso HBS-818105-EServicios y operacionesCohen and Chewy's other board members decided to fully insource order fulfilment, and commenced building an order fulfilment center near its 3PL partner's facility. As soon as the 3PL learned that Chewy would be managing its own order fulfilment, however, it decided to triple what it charged Chewy to fulfill each order. What should Chewy do?Desde 5,74 €
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Home Depot and Interconnected Retail (Spanish Version)
Alvarez, Jose B.; Ton, Zeynep; Johnson, RyanCaso HBS-518S06Conocimiento y comunicaciónEn noviembre de 2011, pocos días antes de la fiebre de compras navideñas, el equipo de liderazgo senior de The Home Depot, Inc., (Home Depot), la mayor cadena de mejoras para el hogar del mundo, discute la mejor manera de navegar por el nuevo mundo interconectado de venta al por menor. Las tiendas de toda la junta se enfrentaron a un entorno que cambia rápidamente con la creciente aceptación de la venta minorista en línea que los clientes faculta...Desde 8,20 €
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Social Strategy at Nike
Piskorski, Mikolaj Jan; Johnson, RyanCaso HBS-712484-EDirección estratégicaNike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional" advertising through new mediums. In doing so, the team hoped to build online communities to foster a closer relationship with its consumers. By 2012 Nike had committed to a social strategy ...Desde 8,20 €
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Grant Freeland
Perlow, Leslie A.; Preble, MatthewCaso HBS-420067-ELiderazgo y Dirección de personasDesde 8,20 €
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Thierry Port
Perlow, Leslie A.; Preble, MatthewCaso HBS-420074-ELiderazgo y Dirección de personasDesde 8,20 €