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Brightcove, Inc. in 2007
Hagiu, Andrei; Yoffie, David B.Caso HBS-712424-EDirección estratégicaBrightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website-and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video publishers, Brightcove sought to build a four-sided business (or "platform") around the rapidly exp...Desde 8,20 €
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Apple Inc. in 2018
Yoffie, David B.; Baldwin, EricCaso HBS-718439-EDirección estratégicaMany observers worried about what would happen to Apple when Steve Jobs died in 2011. But Apple had performed above everyone's expectations in Cook's six years as CEO. Apple's core business - the iPhone - continued to deliver spectacular results. In addition, Cook was aggressively introducing new products, ranging from Apple Watch to HomePod. Cook also had the world's biggest balance sheet to invest in new technologies and markets. The total num...Desde 8,20 €
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Creating a Luxury Experience at Value Retail
Alvarez, Jose B.; Preble, MatthewCaso HBS-513009-EMarketingValue Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely new market: China. The company's Villages had proven popular with both shoppers (many of whom were international tourists who had come to Europe specifically to visit one of Value Retail's Villages) and brands, a number of which were luxury brands that had historically avoided selling product at ...Desde 8,20 €
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Apple Inc. in 2012
Yoffie, David B.; Rossano, PenelopeCaso HBS-712490-EDirección estratégicaOn October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several industries in the process, including music, phones, and computer tablets. The 'Apple Inc. in 2012' case explores Steve Jobs' successes and the challenges facing his successor, Tim C...Desde 8,20 €
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Apple Inc. in 2015
Yoffie, David B.; Baldwin, EricCaso HBS-715456-EDirección estratégicaAt the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the challenges facing the company in 2015. With iPod sales continuing their freefall, tablet sales in decline, and the Macintosh's market share remaining small, Apple was increasingly ...Desde 8,20 €
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Fixing Facebook: Fake News, Privacy, and Platform Governance
Yoffie, David B.; Fisher, DanielCaso HBS-720400-EDirección estratégicaMark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing-and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated content. These two issues coalesced in the aftermath of the 2016 United States presidential election, after Facebook's role in the spread of political misinformation and the leak of Fac...Desde 8,20 €
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El iPod contra el teléfono móvil: una revolución en la descarga de música
Slind, Michael; Yoffie, David B.; Merrill, Travis D.Caso HBS-707S12Dirección estratégicaEn 2006, un incipiente mercado de los teléfonos móviles habilitados para música estaba emergiendo para desafiar la posición dominante de Apple Computer en la industria de la música digital. A través de su línea de iPod de los dispositivos portátiles de música digital y la tienda de música iTunes, Apple controla más de la mitad del mercado tanto para el reproductor de música hardware y ventas de música en línea. Sin embargo, la creciente capacidad...Desde 8,20 €
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Swagbucks
Rayport, Jeffrey; Preble, MatthewCaso HBS-817068-EIniciativa emprendedoraIn early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege's founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after a significant cultural transformation that the company has just gone through. Over the preceding two years, Davis and Gorowitz had grown Swagbucks from a relatively small venture staffed by people from G...Desde 8,20 €