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Wayfair
Rayport, Jeffrey; Ma, Susie L.; Preble, MatthewCaso HBS-819045-EMarketingIn 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categorDesde 8,20 €
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Chewy.com (A)
Rayport, Jeffrey; Preble, MatthewCaso HBS-818079-EServicios y operacionesIn late 2013, Ryan Cohen, cofounder and CEO of the fast growing online pet food and pet products retailer Chewy.com, has to make a "bet the company decision"-whether to keep working with Chewy's third-party logistics (3PL) provider to fulfill customer orders, or whether to take this critical function in-house. Cohen worries that the company's 3PL will not be able to serve Chewy's customers as it continues to grow, and reaching scale is essential ...Desde 8,20 €
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Chewy.com (B)
Rayport, Jeffrey; Preble, MatthewCaso HBS-818105-EServicios y operacionesCohen and Chewy's other board members decided to fully insource order fulfilment, and commenced building an order fulfilment center near its 3PL partner's facility. As soon as the 3PL learned that Chewy would be managing its own order fulfilment, however, it decided to triple what it charged Chewy to fulfill each order. What should Chewy do?Desde 5,74 €
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCaso HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Desde 8,20 €
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Grant Freeland
Perlow, Leslie A.; Preble, MatthewCaso HBS-420067-ELiderazgo y Dirección de personasDesde 8,20 €
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Thierry Port
Perlow, Leslie A.; Preble, MatthewCaso HBS-420074-ELiderazgo y Dirección de personasDesde 8,20 €
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Mia Mends
Perlow, Leslie A.; Preble, MatthewCaso HBS-420065-ELiderazgo y Dirección de personasDesde 8,20 €
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Gina Wilcox
Perlow, Leslie A.; Steiner, Jeff; Preble, MatthewCaso HBS-420045-ELiderazgo y Dirección de personasDesde 8,20 €
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCaso HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Desde 8,20 €