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Managing Global Innovation 7. Collaborative Innovation
Doz, Yves L.; Wilson, KeeleyCapítulo de Libro HBS-9830BC-ELiderazgo y Dirección de personasManaging Global Innovation is an 8-chapter book written by Yves L. Doz and Keeley Wilson of INSEAD and published in 2012 by Harvard Business Review Press. In today's global economy, existing knowledge is the catalyst for innovation, but gathering and using this knowledge depends on global factors which can create barriers to access. The authors provide a practical framework for the successful management of knowledge and innovation by optimizing t...Desde 8,20 €
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Managing Global Innovation 2. The Optimized Footprint
Doz, Yves L.; Wilson, KeeleyCapítulo de Libro HBS-9822BC-ELiderazgo y Dirección de personasManaging Global Innovation is an 8-chapter book written by Yves L. Doz and Keeley Wilson of INSEAD and published in 2012 by Harvard Business Review Press. In today's global economy, existing knowledge is the catalyst for innovation, but gathering and using this knowledge depends on global factors which can create barriers to access. The authors provide a practical framework for the successful management of knowledge and innovation by optimizing t...Desde 8,20 €
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Creating a Luxury Experience at Value Retail
Alvarez, Jose B.; Preble, MatthewCaso HBS-513009-EMarketingValue Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely new market: China. The company's Villages had proven popular with both shoppers (many of whom were international tourists who had come to Europe specifically to visit one of Value Retail's Villages) and brands, a number of which were luxury brands that had historically avoided selling product at ...Desde 8,20 €
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Swagbucks
Rayport, Jeffrey; Preble, MatthewCaso HBS-817068-EIniciativa emprendedoraIn early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege's founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after a significant cultural transformation that the company has just gone through. Over the preceding two years, Davis and Gorowitz had grown Swagbucks from a relatively small venture staffed by people from G...Desde 8,20 €