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Economía colaborativa: de riesgo a oportunidad
Lago, Alejandro; Sieber, Sandra; Mazzella, Frédéric; Sundararajan, Arun; Butt d'Espous, Verena; Möhlmann, Mareike; Ranchordás, SofiaDossier DOS-30Dirección estratégica, Innovación y cambio, Tecnologías de la información¿Cuáles son las claves de los modelos de negocio que pueden poner en jaque su empresa?Desde 15,00 €
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Make Way for the Sharing Economy
Lago, Alejandro; Sieber, Sandra; Mazzella, Frédéric; Sundararajan, Arun; Butt d'Espous, Verena; Möhlmann, Mareike; Ranchordás, SofiaDossier DOS-30-EDirección estratégica, Innovación y cambio, Tecnologías de la informaciónSharing, collaborative, peer-to-peer: whatever you call it, this dossier will help you manage the opportunities.Desde 15,00 €
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Creating a Luxury Experience at Value Retail
Alvarez, Jose B.; Preble, MatthewCaso HBS-513009-EMarketingValue Retail PLC owned and managed a number of premium shopping destinations (Villages) across Europe. Soon the company would be moving into an entirely new market: China. The company's Villages had proven popular with both shoppers (many of whom were international tourists who had come to Europe specifically to visit one of Value Retail's Villages) and brands, a number of which were luxury brands that had historically avoided selling product at ...Desde 8,20 €
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Swagbucks
Rayport, Jeffrey; Preble, MatthewCaso HBS-817068-EIniciativa emprendedoraIn early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege's founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after a significant cultural transformation that the company has just gone through. Over the preceding two years, Davis and Gorowitz had grown Swagbucks from a relatively small venture staffed by people from G...Desde 8,20 €