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Edwin Land: The Art and Science of Innovation
Nicholas, Tom; Stanton, Christopher; Preble, MatthewCaso HBS-817107-EDirección estratégicaThroughout the second half of the 20th century, Polaroid first invented-and then continuously reinvented-the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often without any market research. Land created a culture of innovation and exploration within Polaroid that became conducive to the development of new customer value propositions. However, t...Desde 8,20 €