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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Nota del Instructor DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Desde 0,00 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Caso DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Desde 8,20 €
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCaso DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Desde 8,20 €
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Joseph Pulitzer
Pillar, Matthew G.; Davis, John A.Caso HBS-807072-EBiography of publisher and philanthropist Joseph Pulitzer.Desde 8,20 €
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Kohl Industries
Davis, John A.Caso HBS-808078-ELiderazgo y Dirección de personasDescribes a compensation dilemma with a father and his three children, who work in different businesses under the family holding companies. The father, James Kohl, must set compensation that meets the needs of the family and the business.Desde 8,20 €
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The Wen Group
Davis, John A.; Pillar, Matthew G.Caso HBS-812034-ELiderazgo y Dirección de personasThree brothers that own and lead a second-generation family business in Hong Kong, encounter problems of nepotism and governance, and endure considerable conflict. The case asks how to resolve these family and business issues.Desde 8,20 €
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Stevenson Industries (A), Teaching Note
Davis, John A.Nota del Instructor HBS-807135-EIniciativa emprendedoraTeaching note to (802-086).Desde 0,00 €
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Negotiating Effectively in Family Business Systems
Malhotra, Deepak; Davis, John A.Caso HBS-807144-ELiderazgo y Dirección de personasExplores how families in business can apply five principles of negotiation that are used effectively by non-family members. The distinctive characteristics of family relationships and of family business systems--which affect the use of these principles--are described.Desde 8,20 €
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Clarks at a Crossroads (C)
Davis, John A.; Stroh, SuzanneCaso HBS-812115-EFinanzasClarks (C) describes the turnaround of C&J Clarks Ltd., 1993-2002. It describes the roles of family chairman Roger Pedder, and CEO Timothy Parker, in this successful effort.Desde 5,74 €
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Clarks at a Crossroads (A)
Davis, John A.; Stroh, SuzanneCaso HBS-812113-EFinanzasClarks at a Crossroads (A) describes how this venerable British shoe company falls behind its competition and into financial trouble. The case ends with a pivotal vote by shareholders on whether to sell this family company.Desde 8,20 €