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StepSmart Fitness
Dolan, Robert J.; Shapiro, Benson P.; Zalosh, AlisaCaso HBS-914509-EMarketingStepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A first-time manager with no one to train him or explain the causes of the district's underperformance, Cooper has 10 weeks to diagnose the problems and make recommendations that will ensu...Desde 8,20 €
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StepSmart Fitness (Spanish version)
Dolan, Robert J.; Shapiro, Benson P.; Zalosh, AlisaCaso HBS-916S09MarketingStepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A first-time manager with no one to train him or explain the causes of the district's underperformance, Cooper has 10 weeks to diagnose the problems and make recommendations that will ensu...Desde 8,20 €
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Kiehl's Since 1851: Pathway to Profitable Growth, Teaching Note
John, Leslie K.; Dolan, Robert J.Nota del Instructor HBS-515087-EMarketingTeaching note for cases 514044 and 514046.Desde 0,00 €
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Angie's List: Ratings Pioneer Turns 20, Teaching Note
Israeli, Ayelet; Dolan, Robert J.Nota del Instructor HBS-517123-EMarketingTeaching note for case 517016.Desde 0,00 €
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In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Teaching Note
Dolan, Robert J.; Beckham, HeatherNota del Instructor HBS-914534-EMarketingTeaching Note for Product #914533.Desde 0,00 €
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Integrated Marketing Communications (Spanish version)
Dolan, Robert J.Caso HBS-504S12MarketingDescribes the major communication vehicles and the process via which they can be brought together in an integrated marketing communications plan.Desde 8,20 €
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Casper Sleep Inc.: Marketing the "One Perfect Mattress for Everyone", Teaching Note
Dolan, Robert J.Nota del Instructor HBS-517130-EMarketingTeaching note for case 517042.Desde 0,00 €
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Analyzing Consumer Preferences (Spanish version)
Dolan, Robert J.Caso HBS-503S27MarketingPresents a non-traditional description of the conjoint analysis methodology. Discusses the process by which a study is done and cites areas of application.Desde 8,20 €
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Project Deutschland: Unpeeling the Onion of a Distressed Real Estate Portfolio
Lietz, Nori Gerardo; Andrade, RicardoCaso HBS-216055-EFinanzasJames Tallest analyzed the opportunity to invest in a distressed portfolio of high quality properties in Germany by acquiring one or more non-performing loans from Deutschland Bank. While he considers the many aspects of the deal that is about to unfold, he must decide which securities to acquire, the price he should offer to each of them, and whether to retain the former owner of the portfolio as property manager.Desde 8,20 €