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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Nota del Instructor DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Desde 0,00 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Caso DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Desde 8,20 €
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCaso DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Desde 8,20 €
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iyzico: recaudación de fondos en mercados emergentes (B)
Di Maggio, Marco; Yucaoglu, GamzeCaso HBS-220S02FinanzasEl caso se abre en julio de 2016 Barbaros Ozbugutu, co-fundador y CEO de la tecnología de pago iyzico puesta en marcha con sede en Estambul, contempla los pros y los contras de las diferentes hojas de término la compañía ha recibido para su ronda de Serie C. El caso, entonces informa al lector acerca de algunos cambios en las circunstancias que afectan a los términos de las ofertas preseleccionadas. Al final, el caso plantea esta pregunta: que se...Desde 5,74 €
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Compound: Lending on the Blockchain
Di Maggio, Marco; Gonzalez, George; Dulude, RichardCaso HBS-224041-EFinanzasDesde 8,20 €
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Creating Value through Financial Technology
Di Maggio, MarcoNota del Instructor HBS-221076-EFinanzasDesde 0,00 €
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AI and Finance in 2019
Lakhani, Karim R.; Di Maggio, Marco; Iansiti, Marco; Sesia, AldoCaso HBS-220017-EFinanzasDesde 8,20 €
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Ribbon Home: iBacking for Real Estate, Teaching Note
Di Maggio, Marco; Sesia, AldoNota del Instructor HBS-221049-EFinanzasTeaching note for case 219059.Desde 0,00 €
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XP: Dual Track Financing Alternatives
Di Maggio, Marco; Levindo, Pedro; Larangeira, CarlaCaso HBS-221029-EConocimiento y comunicaciónBrazil presented an enormous market opportunity to offer more financial services to millions of new investment clients, but future growth would require additional funding. By the end of 2016, Brazil s stock market began to show signs of recovery after a two-year performance slump, enticing XP to go public. Yet, Martin Escobari-an XP board member and partner at General Atlantic, the firm that owned 49% of the company by then-felt XP should explo...Desde 8,20 €