Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Bella Healthcare India, Teaching Note
Leonard, Dorothy; Yong, SunruNota del Instructor HBS-4441-ETeaching Note for Product #4440Desde 0,00 €
-
Meli Marine, Teaching Note
Hamermesh, Richard G.; Yong, SunruNota del Instructor HBS-4427-ETeaching Note for Product #4426.Desde 0,00 €
-
An Emerging Market Opportunity? (Spanish version)
Quelch, John A.; Yong, SunruCaso HBS-918S09MarketingAn Emerging Market Opportunity? case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo, and MedCo, must decide whether and how to enter the Ethiopian market. Students are asked to make a recommendation for each company based on the attracti...Desde 8,20 €
-
Aertec Solutions: la reacción ante la crisis del Covid-19
García de Castro, A.; Martínez Jiménez, M.Caso IIST-DGI-331Dirección estratégicaSeis meses después del comienzo de la pandemia, Aertec, empresa española del sector aeronáutico, cierra su año fiscal en agosto de 2020 con una bajada en facturación de 3,5 M€ respecto al año anterior y en pérdidas. El cambio en el entorno había cambiado de forma drástica, la curva ascendente prevista por el sector para los siguientes 10 años, con un volumen previsto de 22.000 aeronaves y cuya reducción se cifraba entre un 50 y un 70%, con las co...Desde 8,20 €
-
Aertec Solutions: The reaction to the covid-19 crisis
Martínez Jiménez, M.; García de Castro, A.Caso IIST-DGI-331-E-EInnovación y cambioSix months after the start of the pandemic, Aertec, a Spanish company in the aeronautical sector, closes its fiscal year in August 2020 with a drop in turnover of €3.5 million compared to the previous year and with red numbers. The environment had changed drastically, the upward curve forecast by the experts for the next 10 years, with a forecast volume of 22,000 aircraft and whose reduction was between 50 and 70%, with the consequent implication...Desde 8,20 €
-
Bergerac Systems: The Challenge of Backward Integration
Garvin, David A.; Yong, SunruCaso HBS-4381-EServicios y operacionesBergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal patients in the office instead of sending them to outside laboratories. OmniVue is easy to operate and produces highly reliable results using a proprietary cartridge for holding the ...Desde 8,20 €
-
Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCaso HBS-414S12Dirección estratégicaWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Desde 8,20 €
-
Altius Golf and the Fighter Brand
Dolan, Robert J.; Yong, SunruCaso HBS-913578-EMarketingAltius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevat...Desde 8,20 €
-
AIC Netbooks: Optimizing Product Assembly (Spanish Version)
Wheelwright, Steven C.; Yong, SunruCaso HBS-412S08Servicios y operacionesSistemas AIC, que se encuentra en Taichung, Taiwán, es un fabricante de placas de circuito impreso, sobre todo para las placas base y tarjetas de vídeo para ordenadores personales. La firma se considera un fabricante de diseños originales (ODM) y toma un papel activo en la innovación y el diseño de cada nueva generación de componentes. Al hacer de la casa de diseño y desarrollo, la compañía ha sido capaz de fomentar las relaciones exclusiva, a la...Desde 8,20 €