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Bella Healthcare India, Teaching Note
Leonard, Dorothy; Yong, SunruNota del Instructor HBS-4441-ETeaching Note for Product #4440Desde 0,00 €
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Meli Marine, Teaching Note
Hamermesh, Richard G.; Yong, SunruNota del Instructor HBS-4427-ETeaching Note for Product #4426.Desde 0,00 €
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An Emerging Market Opportunity? (Spanish version)
Quelch, John A.; Yong, SunruCaso HBS-918S09MarketingAn Emerging Market Opportunity? case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo, and MedCo, must decide whether and how to enter the Ethiopian market. Students are asked to make a recommendation for each company based on the attracti...Desde 8,20 €
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The Authenticity Paradox (Spanish version)
Ibarra, HerminiaArtículo HBS-R1501CDirección estratégica(1) Learn from diverse role models. Growth necessarily involves some form of imitation, but don't copy just one person's leadership style. Borrow selectively from various people to create your own collage. (2) Work on getting better. Set learning goals--not just performance targets--to focus on the value of experimentation. Stretch the limits of who you are by doing new things that make you uncomfortable but help you discover by direct experienc...Desde 8,20 €
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How to Stay Stuck in the Wrong Career (Spanish version)
Ibarra, HerminiaArtículo HBS-R0212BLiderazgo y Dirección de personasWe fear change and don't want to make sacrifices. But author Herminia Ibarra suggests another explanation. People most often fail, she says, because they take the wrong approach to finding new careers. Indeed, the conventional wisdom on how to change careers is a prescription for how to stay put. Most of us have heard that the key to a successful career change is figuring out what we want to do next, then acting on that knowledge. But change act...Desde 8,20 €
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Bergerac Systems: The Challenge of Backward Integration
Garvin, David A.; Yong, SunruCaso HBS-4381-EServicios y operacionesBergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal patients in the office instead of sending them to outside laboratories. OmniVue is easy to operate and produces highly reliable results using a proprietary cartridge for holding the ...Desde 8,20 €
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The Authenticity Paradox
Ibarra, HerminiaArtículo HBS-R1501C-EAuthenticity has become the gold standard for leadership. But as INSEAD professor Herminia Ibarra argues, a simplistic understanding of what authenticity means can limit leaders' growth and impact. All too often, we tend to latch on to authenticity as an excuse for sticking with what's comfortable. But few jobs allow us to do that for long. In this article, Ibarra explains how leaders can develop an "adaptively authentic" style by experimenting...Desde 8,20 €
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Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCaso HBS-414S12Dirección estratégicaWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Desde 8,20 €
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Altius Golf and the Fighter Brand
Dolan, Robert J.; Yong, SunruCaso HBS-913578-EMarketingAltius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevat...Desde 8,20 €
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AIC Netbooks: Optimizing Product Assembly (Spanish Version)
Wheelwright, Steven C.; Yong, SunruCaso HBS-412S08Servicios y operacionesSistemas AIC, que se encuentra en Taichung, Taiwán, es un fabricante de placas de circuito impreso, sobre todo para las placas base y tarjetas de vídeo para ordenadores personales. La firma se considera un fabricante de diseños originales (ODM) y toma un papel activo en la innovación y el diseño de cada nueva generación de componentes. Al hacer de la casa de diseño y desarrollo, la compañía ha sido capaz de fomentar las relaciones exclusiva, a la...Desde 8,20 €