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Tegan c.c.c. (Spanish version)
Upton, David M.; Staats, Bradley R.Caso HBS-610S02Dirección estratégicaExamines a struggling IT outsourcing project from the perspective of the customer--Tegan. It should be used in conjunction with Hrad Technika (9-609-039), which illustrates the supplier's point of view. When Tegan, a Welsh toy distributor, outsources the development of a new accounts payable system to Hrad Technika, a growing outsourcing firm from the Czech Republic, Tegan believes they are getting a problem off their hands. Unfortunately the pro...Desde 8,20 €
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Hrad Technika (Spanish version)
Upton, David M.; Staats, Bradley R.Caso HBS-610S01Dirección estratégicaExamines a struggling IT outsourcing project from the perspective of the IT services provider--Hrad Technika. When used in conjunction with Tegan c.c.c. (9-609-038), it provides an opportunity to see both sides of the issue. When Hrad enters into a contract to create a new accounts payable system for Welsh toy distributor, Tegan, the outsourcing firm from the Czech Republic views the project as another step in its progression towards delivering h...Desde 8,20 €
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Bella Healthcare India, Teaching Note
Leonard, Dorothy; Yong, SunruNota del Instructor HBS-4441-ETeaching Note for Product #4440Desde 0,00 €
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Meli Marine, Teaching Note
Hamermesh, Richard G.; Yong, SunruNota del Instructor HBS-4427-ETeaching Note for Product #4426.Desde 0,00 €
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An Emerging Market Opportunity? (Spanish version)
Quelch, John A.; Yong, SunruCaso HBS-918S09MarketingAn Emerging Market Opportunity? case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo, and MedCo, must decide whether and how to enter the Ethiopian market. Students are asked to make a recommendation for each company based on the attracti...Desde 8,20 €
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The Danger from Within
Upton, David M.; Creese, SadieArtículo HBS-R1409G-EDirección estratégicaThe 2013 cyberattack on Target is just one recent example of a growing phenomenon: attacks involving connected companies or direct employees. According to various estimates, at least 80 million of these attacks occur in the United States each year--but the number may be much higher, because they often go unreported. Upton and Creese head an international research project whose goal is to aid organizations in detecting and neutralizing threats fro...Desde 8,20 €
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Bergerac Systems: The Challenge of Backward Integration
Garvin, David A.; Yong, SunruCaso HBS-4381-EServicios y operacionesBergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal patients in the office instead of sending them to outside laboratories. OmniVue is easy to operate and produces highly reliable results using a proprietary cartridge for holding the ...Desde 8,20 €
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Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCaso HBS-414S12Dirección estratégicaWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Desde 8,20 €
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Radically Simple IT
Upton, David M.; Staats, Bradley R.Artículo HBS-R0803J-ETecnologías de la informaciónMany managers think that developing and rolling out a major IT system is like putting up a warehouse: You build it and you're done. But that does not work for IT anymore. Taking that approach results in rigid, costly systems that are outdated from the day they are turned on. What's needed for today's businesses is IT that serves not only as a platform for existing operations but also as a launchpad for new functions and businesses. In this articl...Desde 8,20 €
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Altius Golf and the Fighter Brand
Dolan, Robert J.; Yong, SunruCaso HBS-913578-EMarketingAltius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevat...Desde 8,20 €