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Bella Healthcare India, Teaching Note
Leonard, Dorothy; Yong, SunruNota del Instructor HBS-4441-ETeaching Note for Product #4440Desde 0,00 €
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Meli Marine, Teaching Note
Hamermesh, Richard G.; Yong, SunruNota del Instructor HBS-4427-ETeaching Note for Product #4426.Desde 0,00 €
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Robust Services: People or Processes?
Weiss, Elliott N.; Goldberg, RebeccaNota técnica DARDEN-OM-1607-EServicios y operacionesService systems are inherently subject to variability, whether through customers, service providers, suppliers, or unexpected events. Yet customers demand excellence and consistency regardless of this variability. In general, there are two ways to handle this variability—through people or through processes. We use the concept of robustness to describe these two approaches, addressing when one or the other might be appropriate and discussing how a...Desde 8,20 €
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The Health Haven (A)
Hernandez, Morela; Goldberg, Rebecca; Bailey, LukeCaso DARDEN-OB-1062-ELiderazgo y Dirección de personasThe financial manager at the medical devices start-up Health Haven had to develop a revenue forecast that was aggressive enough to meet required performance targets but realistic enough to be honest and achievable given a reduced budget. He wanted to "lead from the middle" of his organization by providing an acceptable performance forecast on which Haven could deliver. This case is supported by a teaching note for instructors which contains links...Desde 8,20 €
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An Emerging Market Opportunity? (Spanish version)
Quelch, John A.; Yong, SunruCaso HBS-918S09MarketingAn Emerging Market Opportunity? case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo, and MedCo, must decide whether and how to enter the Ethiopian market. Students are asked to make a recommendation for each company based on the attracti...Desde 8,20 €
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Ian Desmond's Dilemma (A)
Weiss, Elliott N.; Goldberg, Rebecca; Fisher, RobertCaso DARDEN-OM-1574-EServicios y operacionesThis is the first in a series of four cases. Ian Desmond, a baseball player for the Washington Nationals team, was deciding whether or not to accept a new contract. Should he take a seven-year contract, and stick it out with the team for for another seven years? He was young and talented, and his star was on the rise. With strong 2013 performance statistics, he was in a good position to negotiate. Or should he take his chances on the free-agent m...Desde 8,20 €
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Boots Unlimited: Getting a Foot in the Door (A)
Farris, Paul W.; Goldberg, RebeccaCaso DARDEN-M-0970-EMarketingBootsUnlimited.com (BU) is a website offering custom-made footwear. Customers can choose from a wide variety of styles and can also create new styles based on their exact specifications. The company instructs customers on how to provide 20 different foot and calf measurements, and from those measurements, the footwear is made in a Thai production facility. BU products cater to the custom boot market and to very different segments, and the brother...Desde 8,20 €
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GidaExpress: Grocery Delivery in Turkey
Yildiz, Ozlem; Goldberg, Rebecca; Stouras, Kostas; Weiss, Elliott N.Caso DARDEN-OM-1635-EServicios y operacionesThis fictional, international case explores online delivery models through the voices of two female protagonists: Melis Aydin, COO, who is from Turkey; and Athena Galini, CEO, who is from Greece. They have recently begun an online grocery-delivery (OGD) service called GidaExpress (i.e., Express Food) by closing on a TRY300,000 low-interest loan and entering a start-up incubator in Istanbul, Turkey. Aydin and Galani are evaluating three models for...Desde 8,20 €
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Bergerac Systems: The Challenge of Backward Integration
Garvin, David A.; Yong, SunruCaso HBS-4381-EServicios y operacionesBergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal patients in the office instead of sending them to outside laboratories. OmniVue is easy to operate and produces highly reliable results using a proprietary cartridge for holding the ...Desde 8,20 €
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Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCaso HBS-414S12Dirección estratégicaWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Desde 8,20 €