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TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial
Beer, Michael; Yong, SunruCaso HBS-2184-ELiderazgo y Dirección de personasWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar proDesde 8,20 €
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Meli Marine
Hamermesh, Richard G.; Yong, SunruCaso HBS-4426-EMeli Marine, a container shipping company, is facing an important strategic decision after an interesting acquisition opportunity presents itself. Founded in 1974 by the Chang Family, the Singapore-based company has carved out a niche in the intra-Asia transport market. After years of success, eroding business conditions caused a financial crisis and a new CEO, David Tian, was brought in. Tian created a successful strategic change effort that res...Desde 8,20 €
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Andrew Ryan at VC Brakes
Cespedes, Frank V.; Yong, SunruCaso HBS-913552-ELiderazgo y Dirección de personasAn aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and finger-pointing culture with a Total Quality Management (TQM) program. Andrew Ryan is a senior manager at VC Brakes. With the guidance of a strong mentor and a reputation as a successful change ...Desde 8,20 €
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Conflict and Communication on Project Aerial (Spanish version)
Beer, Michael; Yong, SunruCaso HBS-210S18Liderazgo y Dirección de personasWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog pursues development of a directly competing p...Desde 8,20 €