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Future of Analytical Competition: Approaches Driven by Technology, Human Factors, and Business Strategy
Davenport, Thomas H.; Harris, Jeanne G.Capítulo de Libro HBS-2205BC-EIn this chapter, the authors explore what analytical competitors of the future will be doing differently, addressing approaches driven by technology, those involving human capabilities, and those involving changes in business strategy. This chapter was originally published as Chapter 9 of "Competing on Analytics."Desde 8,20 €
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Review Your Business Comprehensively: Monitoring and Revising Your Analytical Models as the Business--or Business Environment--Changes
Davenport, Thomas H.; Harris, Jeanne G.; Morison, RobertCapítulo de Libro HBS-5755BC-EDirección estratégicaBeing analytical - or more specifically, being successful with analytics - is not a one-time activity. Analytical competitors must constantly review and revise their approaches in light of their business strategies and business models, changing market conditions, competitor initiatives, and the expectations and behaviors of customers. These days the world changes rapidly, and analytical models need to reflect those changes. In this chapter the au...Desde 8,20 €
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EMC: How Can We Cut Our Costs in Tough Times--Using Social Media to Increase Employee Engagement in Key Decisions
Davenport, Thomas H.; Manville, BrookCapítulo de Libro HBS-8969BC-EChapter 9 of "Judgment Calls: Twelve Stories of Big Decisions and the Teams That Got Them Right" analyzes tech company EMC's implementation of internal social media to help them cut costs and survive the worst of the Great Recession. The authors detail EMC's internal social network, which drives not only operational communications, but honest feedback regarding changes in employee policy, and, most importantly, companywide brainstorming and buy-i...Desde 8,20 €
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Analytics 3.0
Davenport, Thomas H.Artículo HBS-R1312C-EDirección estratégicaThose who study "data smart" companies believe that we've already lived through two eras in the use of analytics--we might think of them as "before big data" and "after big data"--and are entering a third. It represents a far-reaching resolve to apply powerful data gathering and analysis not just to a company's operations but also to its customer services and products. This strategic change in focus means a new role for analytics. Companies will ...Desde 8,20 €
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Beyond Automation
Davenport, Thomas H.; Kirby, JuliaArtículo HBS-R1506C-EPeople in all walks of life are rightly concerned about advancing automation: Unless we find as many tasks to give humans as we find to take away from them, all the social and psychological ills of joblessness will grow, from economic recession to youth unemployment to individual crises of identity. What if, the authors ask, we were to reframe the situation? What if we were to uncover new feats that people might achieve if they had better think...Desde 8,20 €
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Make Better Decisions
Davenport, Thomas H.Artículo HBS-R0911L-ELiderazgo y Dirección de personasTraditionally, decision making in organizations has rarely been the focus of systematic analysis. That may account for the astounding number of recent poor calls, such as decisions to invest in and securitize subprime mortgage loans or to hedge risk with credit default swaps. Business books are rich with insights about the decision process, but organizations have been slow to adopt their recommendations. It's time to focus on decision making, Dav...Desde 8,20 €
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How to Design Smart Business Experiments (Spanish version)
Davenport, Thomas H.Artículo HBS-R0902EDirección estratégicaManagers regularly implement new ideas without evidence to back them up. They act on hunches and often learn very little along the way. That doesn't have to be the case. With the help of broadly available software and some basic investments in building capabilities, managers don't need a PhD in statistics to base consequential decisions on scientifically sound experiments. Some companies with rich consumer-transaction data - Toronto-Dominion, CKE...Desde 8,20 €
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El caso HBR: el lado oscuro del an lisis del consumidor
Davenport, Thomas H.; Harris, Jeanne G.; Jones, George L.; Lemon, Katherine N.; Norton, David P.; McCallister, Michael B.Artículo HBS-R0705ADirección estratégicaSalud aseguradora IFA y ShopSense cadena de supermercados han formado una asociación interesante, pero amenaza con la tolerancia de las pruebas de los clientes para compartir información personal. Durante años, el gerente regional de IFA para las operaciones de la Costa Oeste, Laura Brickman, había estado defendiendo el uso de análisis de clientes - sacar conclusiones acerca de los comportamientos de los consumidores sobre la base de patrones que...Desde 8,20 €