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Procter & Gamble, Innovating the "Un-P&G" Way: The Importance of the Value Proposition in Your Company's Reverse Innovation Strategy
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9200BC-EChapter 6 of "Reverse Innovation: Create Far from Home, Win Everywhere" shows how P&G has adapted its innovation strategy for a global market by focusing on the value proposition first and actual R&D and product development second. The chapter tells the story of how P&G's local growth team in Mexico created a brand of feminine products that addressed local consumers' particular needs, overcoming their company's organizational orthodoxy and deeply...Desde 8,20 €
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The Panic of 1861 and the Advent of Greenbacks and National Banking (B)
Bruner, Robert F.; Caires, Michael T.Caso DARDEN-F-1823-EFinanzasSet in 1870, the B case describes Chief Justice Samuel P. Chase's opinion in Hepburn v. Griswold, which challenged the constitutionality of a national fiat currency. The B case also discusses reactions to the ruling and subsequent court decisions.Desde 5,74 €
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The Financial Crises of the 1890s and the High Tide of Populism (A)
Bruner, Robert F.Caso DARDEN-F-1831-EFinanzasSet in November 1896, the case describes the views of the two leading candidates for US president, William Jennings Bryan and William McKinley, along with those of three other figures: J. P. Morgan, Mary Elizabeth Lease, and Eugene Debs. The task for the student is to assess the role of money and financial crises in the evolving political landscape—these five people reflect policy positions across the political spectrum. The main controversy in t...Desde 8,20 €
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The Financial Crises of the 1890s and the High Tide of Populism (B)
Bruner, Robert F.Caso DARDEN-F-1832-EFinanzasThe A case describes the views of the two leading candidates for US President, William Jennings Bryan and William McKinley, along with those of three other figures: J. P. Morgan, Mary Elizabeth Lease, and Eugene Debs. The task for the student is to assess the role of money and financial crises in the evolving political landscape – these five people reflect policy positions across the political spectrum. The main controversy in the case is whether...Desde 5,74 €
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The Panic of 1861 and the Advent of Greenbacks and National Banking (A)
Bruner, Robert F.; Caires, Michael T.Caso DARDEN-F-1822-EFinanzasSet in 1870, the case describes the situation of Supreme Court Chief Justice Salmon P. Chase, who must render an opinion in Hepburn v. Griswold, which challenges the constitutionality of the creation of a national fiat currency, so-called greenbacks. In 1862, Chase was Secretary of the Treasury in Abraham Lincoln’s administration and reluctantly endorsed creating the greenbacks. Now, eight years later, he still harbors misgivings. The task for th...Desde 8,20 €
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Deere & Company Plows Under the Past: How (Sometimes) Playing the Underdog Can Lead to Winning Innovations in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9209BC-EChapter 8 of "Reverse Innovation: Create Far from Home, Win Everywhere" describes farm equipment maker Deere & Company's false start in India and its impressively painstaking and disciplined effort to get back on track. The chapter details how the company learned to behave like an underdog and an upstart despite its celebrated global brand. *About the book:* A New York Times, Wall Street Journal, USA Today, Amazon, and Barnes & Noble bestseller. ...Desde 8,20 €
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A Research Agenda: The Methods and Research Behind "Reverse Innovation"--and What's Next
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9217BC-EAppendix B of "Reverse Innovation: Create Far from Home, Win Everywhere" describes the theoretical methodology behind the book, shows how it builds on past work, and suggests important new directions for future academic research under three major headings: research on innovation, developed-world multinationals, and emerging-market competitors. *About the book:* A New York Times, Wall Street Journal, USA Today, Amazon, and Barnes & Noble bestselle...Desde 8,20 €
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Partners In Health's Radical Model for Care: Adapting Emerging-Market Healthcare Innovations to Rich-World Populations
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9211BC-EChapter 12 of "Reverse Innovation: Create Far from Home, Win Everywhere" reveals the steps needed to bring an innovation conceived in an emerging market back to an established economy. It details the challenges overcome by Boston-based global health organization Partners In Health as it applied solutions developed through its work in Haiti and Peru to the poorest citizens of Boston. *About the book:* A New York Times, Wall Street Journal, USA Tod...Desde 8,20 €
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EMC Corporation, Planting Seeds: Preparing Your Company for Successful Innovation in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9201BC-EChapter 7 of "Reverse Innovation: Create Far from Home, Win Everywhere" introduces the first steps of organizational change necessary in order to capitalize on the shift of innovation to emerging markets. The chapter discusses the three steps behind the emerging-market innovation successes of EMC, a leading vendor of data-storage hardware, software, and services. *About the book:* A New York Times, Wall Street Journal, USA Today, Amazon, and Barn...Desde 8,20 €
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The Future Is Far from Home: An Introduction to Reverse Innovation
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9174BC-EChapter 1 of "Reverse Innovation: Create Far from Home, Win Everywhere" reveals a growing trend in which highly innovative products flow from emerging economies to developed ones. The chapter lays out this enormous and critical opportunity for business, both by sharing the relevant socioeconomic data and by telling stories--describing the little-known South Asian background behind the development of PepsiCo's Gatorade, how Wal-Mart's adaptations ...Desde 8,20 €