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Logitech, and the Mouse That Roared: How Multinationals Can Compete With Local Start-Ups as They Innovate in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9195BC-EChapter 5 of "Reverse Innovation: Create Far from Home, Win Everywhere" tells the cautionary tale of Logitech, a multinational maker of computer peripherals that learned the hard way to pay close attention to its local competitors in an emerging market. In the end, Logitech used the principles of reverse innovation to avert a potential disaster. The Logitech story shows how a Western multinational can overcome inertia and internal opposition to c...Desde 8,20 €
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PepsiCo's Brand-New Bag: Healthy Snacks for Emerging Markets--a Recipe for Reverse Innovation
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9205BC-EChapter 11 of "Reverse Innovation: Create Far from Home, Win Everywhere" explains how PepsiCo has overcome stalled emerging-market growth with new products for local markets--and how those local products are having an impact around the world. The chapter details the principles, incentives, and mechanisms that allow PepsiCo to orchestrate local product development efforts, marshal strong support from the global resources of the organization, and e...Desde 8,20 €
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A Call to Action: How Reverse Innovation Can Transform Your Company--and the World
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9212BC-EThe conclusion of "Reverse Innovation: Create Far from Home, Win Everywhere" summarizes the strategic importance of the shift of innovation to the developing world. Using the "The Reverse Innovation Playbook" as a guide, it describes a successful innovation scenario from the perspective of a business-unit general manager in a global corporation. This chapter also includes Appendix A, the "Reverse Innovation Toolkit," which is a discussion guide f...Desde 8,20 €
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Changing the Management Model: Fostering Reverse Innovation Through Local Growth Teams
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9194BC-EChapter 4 of "Reverse Innovation: Create Far from Home, Win Everywhere" shows you how to pursue specific projects in order to capitalize on the global shift of innovation to the developing world and take advantage of the opportunities those innovations represent in the developed world. This chapter also explains the importance of "local growth teams" that can leverage global resources to create clean-slate innovations in emerging markets. The cha...Desde 8,20 €