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PepsiCo's Brand-New Bag: Healthy Snacks for Emerging Markets--a Recipe for Reverse Innovation
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9205BC-EChapter 11 of "Reverse Innovation: Create Far from Home, Win Everywhere" explains how PepsiCo has overcome stalled emerging-market growth with new products for local markets--and how those local products are having an impact around the world. The chapter details the principles, incentives, and mechanisms that allow PepsiCo to orchestrate local product development efforts, marshal strong support from the global resources of the organization, and e...Desde 8,20 €
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Becoming a Better Corporate Citizen
Nooyi, Indra; Govindarajan, VijayArtículo HBS-R2002G-EConocimiento y comunicacióndelivering superior financial returns (financial sustainability); transforming the product portfolio by making more-healthful, more-nutritious foods and beverages while reducing the sugar, salt, and fat in PepsiCo products (human sustainability); limiting environmental impact by conserving water and reducing the company's carbon footprint and plastic waste (environmental sustainability); and lifting people up by offering new types of support to ...Desde 8,20 €
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Engineering Reverse Innovations
Winter, Amos; Govindarajan, VijayArtículo HBS-R1507F-EMultinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income countries and then adapted into disruptive offerings for developed economies. But only a handful of companies have managed to do it successfully until now. In this article an MIT engineering professor and a Tuck professor of management explain why. After conducting a three-year study of reverse innovation pr...Desde 8,20 €
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The HBR Agenda 2011 (Spanish version)
Ariely, Dan; Brown, Tim; Cappelli, Peter; Davenport, Thomas H.; Duflo, Esther; Fernández-Aráoz, Claudio; Govindarajan, Vijay; Gratton, Lynda; Hackman, J. Richard; Ibarra, Herminia; Kedrosky, Paul; Lafley, A.G.; Li, Charlene; Ma, Jack; Manzoni, Jean-Francois; Pink, Daniel H.; Porter, Michael E.; Schein, Edgar H.; Schmidt, Eric; Schwab, Klaus; Shirky, Clay; Stiglitz, Joseph E.; Sutton, Robert I.; Tyson, LaArtículo HBS-R1101BConocimiento y comunicaciónJoseph E. Stiglitz will be crafting a new postcrisis paradigm for macroeconomics whereby rational individuals interact with imperfect and asymmetric information. Herminia Ibarra will be looking for hard evidence of how "soft" leadership creates value. Eric Schmidt will be planning to scale mobile technology by developing fast networks and providing low-cost smartphones in the poorest parts of the world. Michael Porter will be using modern cost a...Desde 8,20 €