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Lobbying for Love? Southwest Airlines and the Wright Amendment
Oberholzer-Gee, Felix; Yao, Dennis; Cantrill, Libby; Wu, PatriciaCaso HBS-707470-EDirección estratégicaThe fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW) airport, cutting the number of daily flights from 250 to a mere 21. Gary Kelly, Southwest's newly minted CEO, thought about what appeared to be a golden opportunity. How could Southwest...Desde 8,20 €
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Lobbying
Oberholzer-Gee, Felix; Cantrill, Libby; Wu, PatriciaCaso HBS-707471-EEconomíaDescribes how companies engage the political and legal system and the rules and ethics associated with doing so. Focuses on the U.S. political and legal system, but also seeks to familiarize readers with lobbying norms and structures in the European Union and Japan.Desde 8,20 €
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PepsiCo's Brand-New Bag: Healthy Snacks for Emerging Markets--a Recipe for Reverse Innovation
Govindarajan, Vijay; Trimble, ChrisCapítulo de Libro HBS-9205BC-EChapter 11 of "Reverse Innovation: Create Far from Home, Win Everywhere" explains how PepsiCo has overcome stalled emerging-market growth with new products for local markets--and how those local products are having an impact around the world. The chapter details the principles, incentives, and mechanisms that allow PepsiCo to orchestrate local product development efforts, marshal strong support from the global resources of the organization, and e...Desde 8,20 €