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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival - Teaching Note
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldNota del Instructor IVEY-W26693-EDirección estratégica, MarketingTeaching note for product W26692.Desde 0,00 €
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Insomnia Cookies: Owning the Night through Research & 'Doughvelopment'
Sheri LambertCaso IVEY-W30426-EDirección estratégica, MarketingIn May 2022, an interactive brand activation for Insomnia Cookies (Cookies), called CookieLab, celebrated its one-year anniversary. Insomnia enjoyed strong brand-name recognition for its late-night snack of freshly baked cookies and offered a strong unique selling point (USP), especially among college students. But there were still many questions about the company’s next steps, including whether a growth strategy through CookieLab was the most su...Desde 8,20 €
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CSL: Rebranding “The Biggest Company No One’s Ever Heard Of"
Bertrand Guillotin; Sheri Lambert; Phoebe DickinsonCaso IVEY-W34093-EAnálisis de decisiones, MarketingIn October 2021, the head of digital communications and branding at the Australian biopharmaceutical conglomerate CSL Limited (CSL), was tasked with a strategic rebranding exercise. By August 2022, he and other stakeholders felt a sense of pride and satisfaction at how quickly the rebranding initiatives had been completed. CSL felt that it had achieved the desired brand associations and met its targeted brand net promoter score performance. Looki...Desde 8,20 €
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Este caso apesta: Beavis, Butt-head y el contenido de la TV (A)
Badaracco, Joseph L., Jr.; Useem, JerryCaso HBS-309S42A partir de 1992, "Beavis y Butt-head", una serie animada de MTV sobre dos inadaptados adolescentes no civilizados, se convirtieron tanto una sensación muy popular fuera de control y el símbolo de un debate nacional acerca de la programación violenta e inapropiada en la televisión. Especialmente después de la feria fue culpado por inspirar a un niño de cinco años para establecer un incendio que mató a su hermana menor, la controversia planteada d...Desde 8,20 €
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Responsibilities to Investors (Abridged)
Goldberg, Lena G.; Badaracco, Joseph L., Jr.Caso HBS-319066-EEconomíaThis note focuses on managers' responsibilities-economic, legal, and ethical-to investors. In capitalist and some socialist economies, these responsibilities traditionally have been grounded in fiduciary duties and are typically part of the common law or statutory law or are incorporated in civil codes. But, as this note will show, fiduciary obligations are deeply intertwined with economic and ethical responsibilities.Desde 8,20 €
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iMatari, Teaching Note
Badaracco, Joseph L., Jr.; Preble, MatthewNota del Instructor HBS-314140-EDirección estratégicaTeaching Note for 313083.Desde 0,00 €
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iMatari
Badaracco, Joseph L., Jr.; Preble, MatthewCaso HBS-313083-EDirección estratégicaIn late 2012, recent Harvard Business School graduate Hannah Lopez is given the opportunity to lead entry into a new market for Pl mo, a company that created startup companies in Europe and emerging markets based upon existing successful business models. She had only been with the company a few months, and while excited by the opportunity, she was beginning to have some doubts about the company. In the brief time she had been with the company, s...Desde 8,20 €
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Elements of Japanese Corporate Governance
Goldberg, Lena G.; Badaracco, Joseph L., Jr.Caso HBS-317093-EDesde 8,20 €
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Karin Vinik at South Lake Hospital (B)-(D)
Badaracco, Joseph L., Jr.; Clark, Kim B.Caso HBS-321118-EConocimiento y comunicaciónDesde 5,74 €
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Joe Gifford in Tal Afar, Iraq (A)
Badaracco, Joseph L., Jr.; Burgess, Richard , Jr.; Carpio, Robert , III; Wheeler, WilliamCaso HBS-311085-ELiderazgo y Dirección de personasTo maximize their effectiveness, color cases should be printed in color. A Lieutenant leading a platoon in Iraq must make a complex ethical, military, and leadership decision: whether to risk his life and that of other soldiers to reenter a home rigged with an explosive and save three Iraqis.Desde 8,20 €