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Competing through Business Models: Introductory Note for Students (Half-Course Version)
Halaburda, Hanna; Casadesus-Masanell, RamonCaso HBS-711489-EDirección estratégicaNo abstract available.Desde 8,20 €
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Two Tough Calls (A) (Spanish version)
Badaracco, Joseph L., Jr.Caso HBS-321S01Liderazgo y Dirección de personasA young female manager must decide whether to terminate two poorly performing managers who work for her. Shows the practical and ethical issues involved in firing decisions.Desde 8,20 €
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Chances Are Course Selection at HBS and at Kellogg
Halaburda, Hanna; Sesia, AldoCaso HBS-711417-EDirección estratégicaThe case describes two alternative elective course assignment procedures: Harvard Business School's lottery-based system and Kellogg Graduate School of Management's bidding-based system. The case has been designed to discuss the benefits and drawbacks of each system and their desirability (or lack thereof) depending on the context (the broader business system) within which they are implemented. The case also describes the draft used by the NBA to...Desde 8,20 €
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One Game to Rule Them All: Lord of the Rings Online and the MMO Market
Halaburda, Hanna; Collis, William; McKeon, Rob; Nausieda, IvanCaso HBS-712434-EDirección estratégicaTurbine, Inc., is releasing a massively multiplayer online (MMO) game, The Lord of the Rings Online, based on the popular film trilogy. The firm's CEO needs to consider market conditions and game characteristics to build a business model for the game, decide which type of consumers to target-the hardcore gamers or the casual gamers-and form the optimal pricing scheme. One particular challenge he needs to face is that there is a dominant incumbent...Desde 8,20 €
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Una disputa con el SIDA (A) (Spanish Version)
Badaracco, Joseph L., Jr.; Useem, JerryCaso HBS-304S12Un gerente de producto en una empresa de productos de salud es responsable de la comercialización contenedores de objetos punzantes, que los hospitales utilizan para almacenar agujas usadas con el fin de proteger a los trabajadores médicos de ser pinchado con agujas contaminadas con el SIDA. Después de hospitales reportan casos repetidos de agujas que penetran en las paredes del recipiente, se da cuenta de que el producto defectuoso plantea un pe...Desde 8,20 €