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Airbus and Boeing: Superjumbo Decisions
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Caso DARDEN-QA-0720-EAnálisis de decisionesSet in 1999, this case allows students to put themselves in the positions of both Airbus and Boeing as Boeing considered how to respond to Airbus's decision to announce its plans to proceed or not with the $10 billion development of the world's first commercial superjumbo jet, the Airbus A3XX. Boeing was considering a development effort to "stretch" its 747 jumbo jet into a larger superjumbo version, the 747-X. At the time, the two companies' wid...Desde 8,20 €
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SnackChips in China
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.; Clemen, RobertCaso DARDEN-QA-0698-EAnálisis de decisionesThis case is intended to work well as an exam or a capstone for a course on decision analysis, simulation, real options, and game theory. It explores a conventional snack-chip marketer's strategy in China for promoting and advertising a recently acquired healthy snack-chip brand in mid-2002. The marketer has some key decisions to make, now and in the future, about a range of marketing expenditures in the context of an exciting emerging market and...Desde 8,20 €
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Kelly Solar - Teaching Note
Lipson, Marc L.; Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Nota del Instructor DARDEN-F-1614TN-EFinanzasTeaching note for product F-1614Desde 0,00 €
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Kelly Solar
Bodily, Samuel E.; Lipson, Marc L.; Lichtendahl, Kenneth C. Jr.Caso DARDEN-F-1614-EFinanzasA small start-up company must make additional investments to maximize its firm value. But the company owner will not make this investment unless she can renegotiate outstanding debt claims. Solving this "debt overhang" problem through negotiation is the focus of the case. In this context, students are exposed to a variety of issues: the nature of financial claims, bargaining and negotiation fundamentals, and agency costs of debt.Desde 8,20 €
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Este caso apesta: Beavis, Butt-head y el contenido de la TV (A)
Badaracco, Joseph L., Jr.; Useem, JerryCaso HBS-309S42A partir de 1992, "Beavis y Butt-head", una serie animada de MTV sobre dos inadaptados adolescentes no civilizados, se convirtieron tanto una sensación muy popular fuera de control y el símbolo de un debate nacional acerca de la programación violenta e inapropiada en la televisión. Especialmente después de la feria fue culpado por inspirar a un niño de cinco años para establecer un incendio que mató a su hermana menor, la controversia planteada d...Desde 8,20 €
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Responsibilities to Investors (Abridged)
Goldberg, Lena G.; Badaracco, Joseph L., Jr.Caso HBS-319066-EEconomíaThis note focuses on managers' responsibilities-economic, legal, and ethical-to investors. In capitalist and some socialist economies, these responsibilities traditionally have been grounded in fiduciary duties and are typically part of the common law or statutory law or are incorporated in civil codes. But, as this note will show, fiduciary obligations are deeply intertwined with economic and ethical responsibilities.Desde 8,20 €
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iMatari, Teaching Note
Badaracco, Joseph L., Jr.; Preble, MatthewNota del Instructor HBS-314140-EDirección estratégicaTeaching Note for 313083.Desde 0,00 €
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iMatari
Badaracco, Joseph L., Jr.; Preble, MatthewCaso HBS-313083-EDirección estratégicaIn late 2012, recent Harvard Business School graduate Hannah Lopez is given the opportunity to lead entry into a new market for Pl mo, a company that created startup companies in Europe and emerging markets based upon existing successful business models. She had only been with the company a few months, and while excited by the opportunity, she was beginning to have some doubts about the company. In the brief time she had been with the company, s...Desde 8,20 €
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Elements of Japanese Corporate Governance
Goldberg, Lena G.; Badaracco, Joseph L., Jr.Caso HBS-317093-EDesde 8,20 €
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Karin Vinik at South Lake Hospital (B)-(D)
Badaracco, Joseph L., Jr.; Clark, Kim B.Caso HBS-321118-EConocimiento y comunicaciónDesde 5,74 €