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Burberry
June Cotte; Marta JarosinskiCaso IVEY-9B14A014-EDirección estratégica, MarketingIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Desde 8,20 €
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Este caso apesta: Beavis, Butt-head y el contenido de la TV (A)
Badaracco, Joseph L., Jr.; Useem, JerryCaso HBS-309S42A partir de 1992, "Beavis y Butt-head", una serie animada de MTV sobre dos inadaptados adolescentes no civilizados, se convirtieron tanto una sensación muy popular fuera de control y el símbolo de un debate nacional acerca de la programación violenta e inapropiada en la televisión. Especialmente después de la feria fue culpado por inspirar a un niño de cinco años para establecer un incendio que mató a su hermana menor, la controversia planteada d...Desde 8,20 €
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iMatari, Teaching Note
Badaracco, Joseph L., Jr.; Preble, MatthewNota del Instructor HBS-314140-EDirección estratégicaTeaching Note for 313083.Desde 0,00 €
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Responsibilities to Investors (Abridged)
Goldberg, Lena G.; Badaracco, Joseph L., Jr.Caso HBS-319066-EEconomíaThis note focuses on managers' responsibilities-economic, legal, and ethical-to investors. In capitalist and some socialist economies, these responsibilities traditionally have been grounded in fiduciary duties and are typically part of the common law or statutory law or are incorporated in civil codes. But, as this note will show, fiduciary obligations are deeply intertwined with economic and ethical responsibilities.Desde 8,20 €
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iMatari
Badaracco, Joseph L., Jr.; Preble, MatthewCaso HBS-313083-EDirección estratégicaIn late 2012, recent Harvard Business School graduate Hannah Lopez is given the opportunity to lead entry into a new market for Pl mo, a company that created startup companies in Europe and emerging markets based upon existing successful business models. She had only been with the company a few months, and while excited by the opportunity, she was beginning to have some doubts about the company. In the brief time she had been with the company, s...Desde 8,20 €
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Elements of Japanese Corporate Governance
Goldberg, Lena G.; Badaracco, Joseph L., Jr.Caso HBS-317093-EDesde 8,20 €
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCaso IVEY-9B20A073-EIniciativa emprendedora, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theDesde 8,20 €
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCaso IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Desde 5,74 €
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Karin Vinik at South Lake Hospital (B)-(D)
Badaracco, Joseph L., Jr.; Clark, Kim B.Caso HBS-321118-EConocimiento y comunicaciónDesde 5,74 €
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American Apparel: Unwrapping Ethics
June Cotte; Seung Hwan (Mark) Lee; Brittany SchuetteCaso IVEY-9B12A032-EMarketingAmerican Apparel, a popular clothing manufacturer, has socially progressive labour policies and uses significant environmental advances in its manufacturing process. In addition, it has a well-established philanthropic arm. Set against these socially responsible policies is the highly sexualized nature of the company’s advertising. This element of the marketing mix seems, at least to some consumers, very much at odds with the other aims and polic...Desde 8,20 €