Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
GE Money Bank: The M-Budget Card Initiative
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianCaso HBS-410052-ELiderazgo y Dirección de personasThe M-Budget Card case study is about mastering the challenges of an exploratory strategic initiative in a context marked by time pressure and frequent change. M-Budget was the first of a series of highly successful projects that established GE Money Bank as a leader in the Swiss credit card market. The business concept was to cooperate with the country's leading retailer MIGROS to develop an innovative credit card offering, the M-Budget card. Th...Desde 8,20 €
-
GE Money Bank: The M-Budget Card Initiative, Teaching Note
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianNota del Instructor HBS-410053-ELiderazgo y Dirección de personasTeaching Note for [410052].Desde 0,00 €
-
Managing Corporate Social Networks
Kleinbaum, Adam M.; Tushman, Michael L.Artículo HBS-F0807J-ELiderazgo y Dirección de personasIdea brokers are good at sparking cross-divisional innovation through their broad social networks. But implementation-marshaling resources and getting various stakeholders on board-requires dense webs of strong interpersonal relationships.Desde 8,20 €
-
Managing Corporate Social Networks (Spanish version)
Kleinbaum, Adam M.; Tushman, Michael L.Artículo HBS-F0807JLiderazgo y Dirección de personasIdea brokers are good at sparking cross-divisional innovation through their broad social networks. But implementation-marshaling resources and getting various stakeholders on board-requires dense webs of strong interpersonal relationships.Desde 8,20 €
-
Code.org
Kim, John Jong-Hyun; Barley, Lauren; Ciechanover, Allison M.Caso HBS-317008-EThe case explores Hadi Partovi's mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch of not-for-profit, Code.org, and its well-known awareness building event entitled "The Hour of Code." The case provides students the opportunity to consider the organization's mult...Desde 8,20 €
-
PunchTab, Inc.
Nanda, Ramana; Kerr, William R.; Barley, LaurenCaso HBS-812033-EIniciativa emprendedoraPunchTab was a Silicon Valley startup founded in 2011 that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital fir...Desde 8,20 €
-
PunchTab, Inc. (Spanish version)
Nanda, Ramana; Kerr, William R.; Barley, LaurenCaso HBS-815S05Iniciativa emprendedoraindividual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.Desde 8,20 €
-
Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCaso HBS-810027-EIniciativa emprendedoraNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Desde 8,20 €
-
Flying J (B)
Deshpande, Rohit; Barley, LaurenCaso HBS-510120-EThis case supplements the "Flying J (A)" case.Desde 5,74 €
-
EFI, Inc. (B)
Godes, David B.; Barley, LaurenCaso HBS-508045-EMarketingThis is a follow-on case to EFI, Inc. (A). It reports on Dean Mills' decision to implement a new compensation approach that pays 25% of salespeople's bonus, based on their individual sales of software add-on products. He also recommends making public each salesperson's performance against their goal in a report that ranked salespeople from top to bottom each period. Students are asked to react to this new plan.Desde 5,74 €