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E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Caso HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Desde 8,20 €
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Clef Company: Turnover, Teaching Note
Cespedes, Frank V.Nota del Instructor HBS-816046-EMarketingColor Teaching Note Teaching Note for Product Number 814100.Desde 0,00 €
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Perfect Storm over Zurich Airport (A) (Abridged)
Tushman, Michael L.; Knoop, Carin-IsabelCaso HBS-412145-ELiderazgo y Dirección de personasJosef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport.Desde 8,20 €
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Houston, We Have a Problem: NASA and Open Innovation (A)
Tushman, Michael L.; Lifshitz-Assaf, Hila; Herman, KerryCaso HBS-414044-ELiderazgo y Dirección de personasJeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on difficult research problems regarding health and space travel. Despite a number of initiatives, SLSD members have been skeptical about incorporating the approach into their day-to-day rese...Desde 8,20 €
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Curled Metal Inc.--Engineered Products Division (Spanish version)
Shapiro, Benson P.; Cespedes, Frank V.Caso HBS-709S05Dirección estratégicaCurled Metal Incorporated has declining sales, but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential, align...Desde 8,20 €
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Las guerras de la cola se globalizan
Cespedes, Frank V.Caso HBS-709S11Dirección estratégicaEste caso está destinado a ser utilizado en conjunción con los "Cola Wars" estudios de casos existentes. En él se esbozan las posiciones globales de Pepsi y Coca-Cola a partir de 2008 en el mercado de refrescos y, a continuación, proporciona una visión general de sus situaciones competitivas en tres mercados: México, China y la India. El caso plantea la cuestión de si alguno o todos estos mercados son a) estructuralmente atractiva para las empres...Desde 8,20 €
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Showpad
Cespedes, Frank V.Caso HBS-817006-EDirección estratégicaShowpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to sales management practices.Desde 8,20 €
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Augmedix
Cespedes, Frank V.; Rachlin, Alexandra N.Caso HBS-817048-EIniciativa emprendedoraIn April 2015, Ian Shakil and Pelu Tran, co-founders of Augmedix, are discussing how to grow their emerging health care startup. The company's sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing doctors from the burden of having to manually input information into an electronic medical record (EMR) and giving them additional time to focus on patients. Shakil and Tran had grown th...Desde 8,20 €
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Intuit
Cespedes, Frank V.Caso HBS-810018-EIniciativa emprendedoraThis case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific employee and leadership behaviors, that provided the foundation for those initiatives.Desde 8,20 €