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GE Money Bank: The M-Budget Card Initiative
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianCaso HBS-410052-ELiderazgo y Dirección de personasThe M-Budget Card case study is about mastering the challenges of an exploratory strategic initiative in a context marked by time pressure and frequent change. M-Budget was the first of a series of highly successful projects that established GE Money Bank as a leader in the Swiss credit card market. The business concept was to cooperate with the country's leading retailer MIGROS to develop an innovative credit card offering, the M-Budget card. Th...Desde 8,20 €
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GE Money Bank: The M-Budget Card Initiative, Teaching Note
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianNota del Instructor HBS-410053-ELiderazgo y Dirección de personasTeaching Note for [410052].Desde 0,00 €
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Transformation Through Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37-EDirección estratégica, Innovación y cambio, Servicios y operacionesDesign thinking is a vital tool for growth and innovation. This dossier shows you how to use it successfully.Desde 15,00 €
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Transforma tu empresa con el Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37Dirección estratégica, Innovación y cambio, Servicios y operacionesTransformar la empresa requiere un enfoque de dirección que permita el cambio ordenado. El design thinking puede jugar un papel imprescindible en este proceso.Desde 15,00 €
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Leading Change at PPF Corporation (A) and (B) - Teaching Note
Liedtka, Jeanne M.Nota del Instructor DARDEN-BP-0498TN-EGobierno corporativoTeaching note for product BP-0498Desde 0,00 €
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Design Thinking in Action: South Western Railway (A), (B), and (C) - Teaching note
Liedtka, Jeanne M.;Nota del Instructor DARDEN-S-0377TN-EDirección estratégicaTeaching note for products S-0377, S-0378, S-0379Desde 0,00 €
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Leading Change at PPF Corporation (B)
Liedtka, Jeanne M.Caso DARDEN-BP-0499-EGobierno corporativoThe B case continues the story of Stephen Oswald’s leadership by examining the actions he took during his first three years at the corporation. See also the A case (UVA-BP-0498).Desde 5,74 €
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Leading Organic Growth - Teaching Note
Liedtka, Jeanne M.Nota del Instructor DARDEN-BP-0541TN-EGobierno corporativoTeaching note for product BP-0541Desde 0,00 €
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Why Design Thinking Works
Liedtka, Jeanne M.Artículo HBS-R1805D-EWhile we know a lot about practices that stimulate new ideas, innovation teams often struggle to apply them. Why? Because people's biases and entrenched behaviors get in the way. In this article a Darden professor explains how design thinking helps people overcome this problem and unleash their creativity. Though ostensibly geared to understanding and molding the experiences of customers, design thinking also profoundly reshapes the experiences o...Desde 8,20 €
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Leading Change at PPF Corporation (A)
Liedtka, Jeanne M.Caso DARDEN-BP-0498-EGobierno corporativoThe A case begins with the arrival of a new leader at a troubled firm. Faced with a myriad of issues about both the leadership and the strategy of the organization, Stephen Oswald must prioritize what to tackle and how. See also the B case (UVA-BP-0499).Desde 8,20 €