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LEGO Bricks: Fit for the Big Screen
Chen, Ming-Jer; Craddock, JennyCaso DARDEN-S-0296-EDirección estratégicaFor years Danish toymaker LEGO had turned down multiple attempts from directors and producers to make a LEGO movie. Now the CEO of the Danish toymaker has gotten a movie pitch from Warner Brothers. The entire LEGO brand is at risk if the movie is poorly eDesde 8,20 €
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Perfect Storm over Zurich Airport (A) (Abridged)
Tushman, Michael L.; Knoop, Carin-IsabelCaso HBS-412145-ELiderazgo y Dirección de personasJosef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport.Desde 8,20 €
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US–China Tensions in Class (A): International Politics Meets Interpersonal Relationships
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Caso DARDEN-S-0332-EDirección estratégicaThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiDesde 8,20 €
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Houston, We Have a Problem: NASA and Open Innovation (A)
Tushman, Michael L.; Lifshitz-Assaf, Hila; Herman, KerryCaso HBS-414044-ELiderazgo y Dirección de personasJeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on difficult research problems regarding health and space travel. Despite a number of initiatives, SLSD members have been skeptical about incorporating the approach into their day-to-day rese...Desde 8,20 €
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Smithfield Foods: Activists and Acquisitions - Teaching Note
Chen, Ming-Jer; Jia, RuoNota del Instructor DARDEN-S-0308TN-EDirección estratégicaTeaching note for product S-0308Desde 0,00 €
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Paul Waddle's Crash Course in Nigerian Business - Teaching note
Chen, Ming-Jer; Dalmia, PranavNota del Instructor DARDEN-S-0387TN-EDirección estratégicaTeaching note for product S-0387Desde 0,00 €
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Competitive Dynamics: An Introduction
Chen, Ming-Jer; Whittle, Mary Summers; Baum, DavidNota técnica DARDEN-S-0306-EDirección estratégicaThis technical note discusses competitive dynamics: the various and evolving actions and reactions of two firms engaged in a rivalrous relationship. By allowing us to analyze interactions at this dyadic level, the competitive dynamics perspective provides valuable insights into a firm’s behavior in a variety of competitive situations and contexts.Desde 8,20 €
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"Why Should I Care?"
Chen, Ming-Jer; Tucker, CharlesCaso DARDEN-S-0301-EDirección estratégicaA scholar in the area of organizational behavior has just learned that her paper on gender diversity has been accepted by a top management journal. She is looking forward to today’s class because her new paper, which she had assigned as reading for class, could serve as a test run to discovering what kind of response her research would elicit from practical-minded business students. But instead she must make a case for the relevance of research i...Desde 8,20 €
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Ambiculture: Seeking the Multicultural Middle -Teaching Note
Chen, Ming-Jer; Rochanakit, Chawit; Jia, Ruo; Yemen, GerryNota del Instructor DARDEN-S-0266TN-EDirección estratégicaTeaching note for product S-0266Desde 0,00 €
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Strictly Business: Janice Greer’s Leadership Challenge in Japan
Chen, Ming-Jer; Dalmia, PranavCaso DARDEN-S-0385-EDirección estratégicaJanice Greer works for NVX Pharmaceuticals, a US firm with increasing global operations. Not long after Greer’s promotion to country head for Japan, their boss suggests that widespread layoffs will be needed to help bring performance of the international units in line with domestic operations. Cultural differences between US and Japanese work practices and traditions complicate the decisions Greer faces in dealing with members of their team. How ...Desde 8,20 €