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Evelynn by Nicole Snobelen: The Market Opportunity
Ian Dunn; Jessica WelshCaso IVEY-9B20B008-EContabilidad y control, Iniciativa emprendedoraEvelynn by Nicole Snobelen was an e-commerce clothing company based in London, Ontario, and was owned and operated by Nicole Snobelen. Snobelen had just been informed that a retail unit had become available for immediate occupancy at The Market at the WesDesde 8,20 €
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Perfect Storm over Zurich Airport (A) (Abridged)
Tushman, Michael L.; Knoop, Carin-IsabelCaso HBS-412145-ELiderazgo y Dirección de personasJosef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport.Desde 8,20 €
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Best Financial Services Inc.
Elizabeth M.A. Grasby; Ian DunnCaso IVEY-9B09B010-EContabilidad y control, Iniciativa emprendedoraThe founder and sole shareholder of a financial planning company must decide whether to hire a new advisor or purchase a block of business from another financial planner. Students are asked to perform an industry analysis, a corporate size-up and consumer analysis. Students are also required to complete a statement of cash flows, a financial ratio analysis and a differential analysis. Students must design a marketing plan and prepare projected fi...Desde 8,20 €
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Black Fly Beverage Company: Ready to Grow - Teaching Note
Ian Dunn; Leon GengNota del Instructor IVEY-W36882-EDirección estratégicaTeaching note for product W36881.Desde 0,00 €
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Allswell Productions: A Tough Act to Follow - Teaching Note
Ian Dunn; Lauren NicolaasNota del Instructor IVEY-W27953-EMarketingTeaching note for product W27952.Desde 0,00 €
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HEXO: The Road to Marijuana Legalization
Ian Dunn; Jayson KilloranCaso IVEY-9B20B006-EContabilidad y control, Iniciativa emprendedoraIn June 2018, the co-founder and chief brand officer of HEXO Corp. (HEXO), a medical cannabis company in Gatineau, Quebec, Canada, needed to prepare his company for the legalization of Canada’s recreational marijuana market. HEXO already provided a range of innovative, smoke-free, and traditional marijuana products to customers across Canada. The chief brand officer planned to analyze the inflows and outflows associated with two options for enter...Desde 8,20 €
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Houston, We Have a Problem: NASA and Open Innovation (A)
Tushman, Michael L.; Lifshitz-Assaf, Hila; Herman, KerryCaso HBS-414044-ELiderazgo y Dirección de personasJeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on difficult research problems regarding health and space travel. Despite a number of initiatives, SLSD members have been skeptical about incorporating the approach into their day-to-day rese...Desde 8,20 €
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Shop Thursdays: Post COVID-19 Strategy
Ian Dunn; Holli GreenwaldCaso IVEY-9B21B008-EContabilidad y controlIn mid-2020, the co-founder of online and brick-and-mortar womenswear boutique Shop Thursdays in Toronto, was considering how to best position her business for growth when the COVID-19 global pandemic was resolved. The boutique, which had two brick-and-mortar locations in addition to its online presence, provided its customers with the latest and trendiest styles. When the COVID-19 pandemic forced all non-essential business to close their doors, ...Desde 8,20 €
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Managing Corporate Social Networks
Kleinbaum, Adam M.; Tushman, Michael L.Artículo HBS-F0807J-ELiderazgo y Dirección de personasIdea brokers are good at sparking cross-divisional innovation through their broad social networks. But implementation-marshaling resources and getting various stakeholders on board-requires dense webs of strong interpersonal relationships.Desde 8,20 €
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Ferknot
Elizabeth M.A. Grasby; Ian DunnCaso IVEY-9B13B007-EContabilidad y control, Iniciativa emprendedoraThe president of a new venture that sells a high-quality men's made-to-measure clothing line is considering opening the company’s first retail store in the downtown core of major city. He wants to grow the business to become the next big luxury fashion brand, and he believes that opening a flagship retail store is a logical step, but he first wants to analyze its financial feasibility and the investments required to pursue this strategy. The anal...Desde 8,20 €