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Kalahut: Where is Art and Culture Needed Most
Alexandre Salmon; Nikhil Sant; Talissa Watson; Natalie Shields; Deeksha Neekhra; Aderimike Lala; Matthew ThomsonCaso IVEY-9B21A013-EMarketingKalahut: The House of Arts (Kalahut) was an Indian e-commerce site that connected instructors specialized in traditional Indian arts and cultural forms with customers interested in these services. Since its launch in July 2020, it had mainly served customers in India; however, it had also seen modest engagement on social media platforms and its website from individuals outside of the current customer pool. As the COVID-19 pandemic had resulted in...Desde 8,20 €
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Perfect Storm over Zurich Airport (A) (Abridged)
Tushman, Michael L.; Knoop, Carin-IsabelCaso HBS-412145-ELiderazgo y Dirección de personasJosef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport.Desde 8,20 €
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Mountain Equipment Co-op: The Private Label Strategy
Matthew Thomson; Ken MarkCaso IVEY-9B12A028-EDirección estratégica, MarketingMountain Equipment Co-op (MEC) is a well-known Canadian retailer of outdoor clothing and equipment. While it stocks a range of branded products in its stores, a key source of profits is its private-label line. The challenge MEC faces is how to continue to develop and launch innovative private-labeled products while recognizing that they may be direct competitors of MEC’s assortment of global brands. MEC needs to develop its line-up without being ...Desde 8,20 €
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Houston, We Have a Problem: NASA and Open Innovation (A)
Tushman, Michael L.; Lifshitz-Assaf, Hila; Herman, KerryCaso HBS-414044-ELiderazgo y Dirección de personasJeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers in his organizations of the benefits of open innovation as a successful and efficient way to collaborate on difficult research problems regarding health and space travel. Despite a number of initiatives, SLSD members have been skeptical about incorporating the approach into their day-to-day rese...Desde 8,20 €
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Managing Corporate Social Networks
Kleinbaum, Adam M.; Tushman, Michael L.Artículo HBS-F0807J-ELiderazgo y Dirección de personasIdea brokers are good at sparking cross-divisional innovation through their broad social networks. But implementation-marshaling resources and getting various stakeholders on board-requires dense webs of strong interpersonal relationships.Desde 8,20 €
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organicKidz: Marketing Strategy
Matthew Thomson; Ken MarkCaso IVEY-9B10A023-EIniciativa emprendedora, MarketingThe founder of organicKidz is trying to create a plan to grow her start-up manufacturing firm. Calgary-based organicKidz is a manufacturer of stainless steel baby bottles and is sold in more than five countries. The founder's challenge is how to convey the superior benefits of her product and manage her retail channels given her limited resources. The setting of the case is at the September 2009 juvenile products tradeshow in the United States wh...Desde 8,20 €
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Canada Basketball
Matthew Thomson; Tarak SahaCaso IVEY-9B10A014-EMarketingThe new chief executive officer (CEO) of Canada Basketball (CB) is looking back on a very successful 2009 - all four of the country's national teams qualified for their respective World Championships. CB is starting to enjoy serious on-court success, but the CEO is concerned about the program's long-term financial sustainability; he is faced with major cuts to his government funding and is seriously concerned about obtaining private sector funds ...Desde 8,20 €
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The Agile CEO: Strategies for Success
Andreu i Civit, Rafael; Ricart, Joan Enric; Ferraro, Fabrizio; Cassiman, Bruno; Tushman, Michael L.Dossier DOS-23-EDirección estratégica, Innovación y cambio, Liderazgo y Dirección de personasThis dossier will help you engage with the challenges of our times, with an agenda for CEOs to shape the path ahead.Desde 15,00 €
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Gregory Shine Daycare - Teaching Note
Matthew Thomson; Anthea RoweNota del Instructor IVEY-8B12A004-EMarketingTeaching note for product 9B12A004.Desde 0,00 €
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Pop Shoppe (B)
Matthew Thomson; Kendra HartCaso IVEY-9B11A025-EMarketingThis case, a supplement to Pop Shoppe (A), deals with the entrepreneur’s decision point in 2010 on whether to enter the U.S. carbonated soft drinks market.Desde 5,74 €