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Anthology: Pivoting the Business Model
Ghosh, Shikhar; Payton, ChristopherCaso HBS-817066-EIniciativa emprendedoraIn July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing, the team launches a final experiment based on the results of a customer interview. After creating a quick landing page and announcing the product launch through social media channel...Desde 8,20 €
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Sam Martin & Cathy Slater
Ghosh, Shikhar; Roberts, Michael; Payton, ChristopherCaso HBS-816029-EIniciativa emprendedoraDesde 8,20 €
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Chapter 4: How to Analyze Decision Scenario Cases
Ellet, WilliamCapítulo de Libro HBS-1024BC-EDecision scenario cases are the most commonly used in business classrooms. (An example of one such decision would be: should an entrepreneur sell his business or maintain control and grow it further?) This chapter begins with a definition of a decision analysis and then provides a six-part approach to conduct an analysis of a decision scenario.Desde 8,20 €
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Chapter 8: How to Write Case-Based Essays
Ellet, WilliamCapítulo de Libro HBS-1028BC-EThis chapter reviews general approaches to providing written answers to case-based questions that are often used in assignments and examinations. Writing a thorough answer usually includes these elements: 1) a position statement (the "what"); 2) an argument (the "why"); and an action plan (the "how"). Detailed examples of each element are provided.Desde 8,20 €