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18 Months in a Startup: Zaggora.com
Nicholas, TomCaso HBS-813140-EIniciativa emprendedoraThe founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but instead the first sportswear product of the new brand Zaggora that was made with a specially developed multi-ply fabric technology that heated up during a workout. While the founder...Desde 8,20 €
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The Wright Brothers and Their Flying Machines, Teaching Note
Nicholas, TomNota del Instructor HBS-811063-EIniciativa emprendedoraTeaching Note for 811-034.Desde 0,00 €
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Chapter 4: How to Analyze Decision Scenario Cases
Ellet, WilliamCapítulo de Libro HBS-1024BC-EDecision scenario cases are the most commonly used in business classrooms. (An example of one such decision would be: should an entrepreneur sell his business or maintain control and grow it further?) This chapter begins with a definition of a decision analysis and then provides a six-part approach to conduct an analysis of a decision scenario.Desde 8,20 €
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Chapter 8: How to Write Case-Based Essays
Ellet, WilliamCapítulo de Libro HBS-1028BC-EThis chapter reviews general approaches to providing written answers to case-based questions that are often used in assignments and examinations. Writing a thorough answer usually includes these elements: 1) a position statement (the "what"); 2) an argument (the "why"); and an action plan (the "how"). Detailed examples of each element are provided.Desde 8,20 €
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Maidenform Bras
Nicholas, TomCaso HBS-808095-EIniciativa emprendedoraUses Ida Rosenthal's entrepreneurship in brassieres to explore how economic, social, and demographic changes reshaped gender and business enterprises in early- to mid-20th century America. It shows the importance of timing and geography to Rosenthal's new firm in New York City, as well as the significance of her own entrepreneurial agency. Explores the challenges Rosenthal faced in defining products, consumers, and the company's image in an envir...Desde 8,20 €
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The Ice King
Nicholas, TomCaso HBS-808094-EIniciativa emprendedoraProvides an opportunity to examine the risk-reward tradeoff and the travails of entrepreneurial venturing in the nascent U.S. economy. Traces the origins and development of Frederic Tudor's Ice Company, a business which developed during the 19th century to hack chunks of ice from New England freshwater ponds and transport it by ship for sale around the globe. Explores how Tudor managed operations in ports as far flung as New Orleans, Charleston, ...Desde 8,20 €
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Kleiner-Perkins and Genentech: When Venture Capital Met Science
Hardymon, G. Felda; Nicholas, TomCaso HBS-813102-EIniciativa emprendedoraGenentech is a rare success story in the biotechnology industry. Hundreds of billions of dollars of venture capital have been invested without the expected transformational effects. Established in 1976, Genentech was to develop the new science of recombinant DNA into viable therapeutic products with mass market appeal, something that most scientists agreed was at least a decade away. The founders, Herbert Boyer and Robert Swanson had limited fina...Desde 8,20 €