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Rick's Café Americain
Palencia, Luis; Portillo, J.Caso ASN-26-EAnálisis de decisionesAlbert Serra wants to open a themed coffee shop in Castelldefels, Barcelona. He has several options and needs to consider a number of issues such as: type of business (franchised or own concept), coffee distributor, target consumers, products served, pricing, staff, financing, risks incurred, etc. Above all, he needs to make up his mind as to whether he is really prepared for this type of business.Desde 8,20 €
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Rick's Café Americain
Palencia, Luis; Portillo, J.Caso ASN-26Análisis de decisionesAlbert Serra quiere abrir un café temático en Castelldefels, Barcelona. Tiene varias alternativas y debe decidir sobre cuestiones como: tipo de negocio (franquiciado o propio), público objetivo, productos a ofrecer, política de precios, personal, financiación, riesgos incurridos, etc.Desde 8,20 €
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Chapter 4: How to Analyze Decision Scenario Cases
Ellet, WilliamCapítulo de Libro HBS-1024BC-EDecision scenario cases are the most commonly used in business classrooms. (An example of one such decision would be: should an entrepreneur sell his business or maintain control and grow it further?) This chapter begins with a definition of a decision analysis and then provides a six-part approach to conduct an analysis of a decision scenario.Desde 8,20 €
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Chapter 8: How to Write Case-Based Essays
Ellet, WilliamCapítulo de Libro HBS-1028BC-EThis chapter reviews general approaches to providing written answers to case-based questions that are often used in assignments and examinations. Writing a thorough answer usually includes these elements: 1) a position statement (the "what"); 2) an argument (the "why"); and an action plan (the "how"). Detailed examples of each element are provided.Desde 8,20 €