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Forging Management 2.0
Hamel, Gary; Breen, BillCapítulo de Libro HBS-2523BC-EIsolated initiatives and one-time projects are no substitute for a sustained, companywide campaign of breakthrough management innovation. This chapter is designed to help you sketch out a blueprint for making management innovation less of an aberration and more of a systematic capability. This chapter was originally published as chapter 11 of "The Future of Management."Desde 8,20 €
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Cambio en Whirlpool Corporation (C)
Rivkin, Jan W.; Leonard, Dorothy; Hamel, GaryCaso HBS-706S47Dirección estratégicaComplementa el caso (A).Desde 5,74 €
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Digital Marketing Strategy, Course Overview Note
Teixeira, Thales S.Caso HBS-514087-EMarketingDigital Marketing Strategy is the process by which firms employ, either partially or exclusively, digital tools, techniques, and tactics to create value for customers.Desde 8,20 €
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Harnessing Everyday Genius
Hamel, Gary; Zanini, MicheleArtículo HBS-R2004F-EDirección estratégicaThe view of manual employees as mindless machines dates back to the Industrial Revolution, when most workers were poorly educated, and was entrenched by Frederick Taylor, whose bureaucratic model institutionalized a caste system of thinkers and doers thatDesde 8,20 €
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Marketing Communications
Teixeira, Thales S.Caso HBS-513041-EMarketingThis note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how consumers respond to communication attempts. Finally, it lays out a framework for marketers to manage the entire communication process.Desde 8,20 €
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Managing Online Reviews on TripAdvisor
Teixeira, Thales S.; Kornfeld, LeoraCaso HBS-514071-EMarketingIn 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and write reviews on TripAdvisor, largely as a means of informing other consumers about their personal experiences, but also to praise or complain to hotels about their experiences. In res...Desde 8,20 €
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Freemium Pricing at Dropbox
Teixeira, Thales S.; Watkins, Elizabeth AnneCaso HBS-514053-EMarketingOnline storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid, Dropbox grew into a business with 200 million users. But only an estimated 1.6 to 4.0% of its users provided any revenue to the company. This case examines how Dropbox used freemium pri...Desde 8,20 €
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The End of Bureaucracy
Hamel, Gary; Zanini, MicheleArtículo HBS-R1806C-ELiderazgo y Dirección de personasWhile most business leaders recognize that bureaucracy squashes initiative, risk taking, and creativity, it continues to thrive. In a complex global environment, it's seen as a necessary coping mechanism. Many look to start-ups for an answer. But the most promising solution may have emerged in an unlikely place: the world's largest appliance maker, Haier. Under a renegade CEO, it has been divided into 4,000 self-managing microenterprises. About 2...Desde 8,20 €
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Moon Shots for Management
Hamel, GaryArtículo HBS-R0902H-EIn May 2008, a group of management scholars and senior executives worked to define an agenda for management during the next 100 years. The so-called renegade brigade, led by Gary Hamel, included academics, such as C.K. Prahalad, Peter Senge, and Jeffrey Pfeffer; new-age thinkers, like James Surowiecki; and progressive CEOs, such as Whole Foods' John Mackey, W.L. Gore's Terri Kelly, and IDEO's Tim Brown. What drew them together was a set of shared...Desde 8,20 €