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Airbus and Boeing: Superjumbo Decisions
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Caso DARDEN-QA-0720-EAnálisis de decisionesSet in 1999, this case allows students to put themselves in the positions of both Airbus and Boeing as Boeing considered how to respond to Airbus's decision to announce its plans to proceed or not with the $10 billion development of the world's first commercial superjumbo jet, the Airbus A3XX. Boeing was considering a development effort to "stretch" its 747 jumbo jet into a larger superjumbo version, the 747-X. At the time, the two companies' wid...Desde 8,20 €
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SnackChips in China
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.; Clemen, RobertCaso DARDEN-QA-0698-EAnálisis de decisionesThis case is intended to work well as an exam or a capstone for a course on decision analysis, simulation, real options, and game theory. It explores a conventional snack-chip marketer's strategy in China for promoting and advertising a recently acquired healthy snack-chip brand in mid-2002. The marketer has some key decisions to make, now and in the future, about a range of marketing expenditures in the context of an exciting emerging market and...Desde 8,20 €
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Kelly Solar - Teaching Note
Lipson, Marc L.; Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Nota del Instructor DARDEN-F-1614TN-EFinanzasTeaching note for product F-1614Desde 0,00 €
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Kelly Solar
Bodily, Samuel E.; Lipson, Marc L.; Lichtendahl, Kenneth C. Jr.Caso DARDEN-F-1614-EFinanzasA small start-up company must make additional investments to maximize its firm value. But the company owner will not make this investment unless she can renegotiate outstanding debt claims. Solving this "debt overhang" problem through negotiation is the focus of the case. In this context, students are exposed to a variety of issues: the nature of financial claims, bargaining and negotiation fundamentals, and agency costs of debt.Desde 8,20 €
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End of Management
Hamel, Gary; Breen, BillCapítulo de Libro HBS-2509BC-EGiven how little the practice of management has changed over the past several decades, it's hardly surprising that most people have a hard time imagining how management might be reinvented. In this chapter, the author considers the evolution of modern management and the challenges managers face in the 21st century, calling for a radical reinvention of management in the years to come. This chapter was originally published as chapter 1 of "The Futu...Desde 8,20 €
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Becoming a Management Innovator
Hamel, Gary; Breen, BillCapítulo de Libro HBS-2520BC-EWhile most companies have been hard at work reinventing their business processes over the last decade, few have devoted a similar degree of energy and imagination to reinventing their management processes. Proving there are exceptions to the rule, this chapter focuses on IBM and Best Buy, organizations that have turned revolutionary management thinking into practice. This chapter was originally published as chapter 10 of "The Future of Management...Desde 8,20 €
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Agenda for Management Innovation
Hamel, Gary; Breen, BillCapítulo de Libro HBS-2511BC-EIn this chapter, the author identifies some roadblocks to innovation, and suggests that in order to maximize the chances for precedent-breaking management innovation, managers should devote themselves to a problem that is consequential and inspiring, essential and laudable. This chapter was originally published as chapter 3 of "The Future of Management."Desde 8,20 €
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Quest for Resilience
Hamel, Gary; Valikangas, LiisaArtículo HBS-R0309C-EDirección estratégicaIn less turbulent times, executives had the luxury of assuming that business models were more or less immortal. Companies always had to work to get better, but they seldom had to get different--not at their core, not in their essence. Today, getting different is the imperative. It's the challenge facing Coca-Cola as it struggles to raise its "share of throat" in noncarbonated beverages. It's the task that bedevils McDonald's as it tries to restar...Desde 8,20 €
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Forging Management 2.0
Hamel, Gary; Breen, BillCapítulo de Libro HBS-2523BC-EIsolated initiatives and one-time projects are no substitute for a sustained, companywide campaign of breakthrough management innovation. This chapter is designed to help you sketch out a blueprint for making management innovation less of an aberration and more of a systematic capability. This chapter was originally published as chapter 11 of "The Future of Management."Desde 8,20 €
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Ultimate Advantage: Why Management Innovation Matters
Hamel, Gary; Breen, BillCapítulo de Libro HBS-2510BC-EThis chapter provides a detailed examination of management innovation, which, compared to other kinds of innovation, has an unmatched power to create dramatic and enduring shifts in competitive advantage. This chapter was originally published as chapter 2 of "The Future of Management."Desde 8,20 €