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E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Caso HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Desde 8,20 €
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The Transformation of Microsoft
Foley, C. Fritz; Mayfield, E. Scott; Boland, F. KatelynnCaso HBS-218048-EFinanzasIn early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these oppDesde 8,20 €
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Netflix (2000) (Spanish version)
Mayfield, E. ScottCaso HBS-208S09FinanzasThe CEO of a successful Internet start-up must decide whether to delay the company's initial public offering following a significant decline in the NASDAQ market during the spring of 2000. The company's CFO is asked to reevaluate the company's projected cash flow needs in light of the new requirement that in order to go public, Internet companies must show positive cash flows within a 12-month horizon. While examining ways to extend the company's...Desde 8,20 €
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Finance Reading: Financial Options and Their Application to Corporate Finance, Teaching Note
Mayfield, E. ScottNota del Instructor HBS-5198-EFinanzasTeaching note for product #5197.Desde 0,00 €
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Finance Reading: Financial Options and Their Application to Corporate Finance, Debrief Slides
Mayfield, E. ScottCaso HBS-5202-EFinanzasDebrief slides for product #5197.Desde 8,20 €
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Valuing Peloton
Mayfield, E. ScottCaso HBS-220060-EFinanzasPeloton Interactive, a well-known venture-capital-backed unicorn in the connected fitness space, recently had gone public with a market capitalization of over $8.0 billion. However, in the weeks following its public debut, Peloton's stock price had fallenDesde 8,20 €
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Underwater Engineer at Intel Corporation
Mayfield, E. ScottCaso HBS-212047-EFinanzasMolly Miller, an Intel employee and shareholder, must decide whether to vote FOR or AGAINST Intel's proposed 2009 option exchange program. Given recent declines in Intel's stock price, more than 99% of Intel's outstanding employee stock options are "underDesde 8,20 €
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Customer Has Escaped (Spanish version)
Nunes, Paul F.; Cespedes, Frank V.Artículo HBS-R0311GMarketingEvery company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to sell through a discount superstore or a pricey boutique. It was a fair assumption that certain customer types were held captive by certain channels. The problem, the authors say, is that today's customers have become unfettered. As their channel options have proliferated, they've come to recognize t...Desde 8,20 €
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L'Occitane en Provence, Teaching Note
Becker, Bo; Mayfield, E. ScottNota del Instructor HBS-213037-EFinanzasTeaching Note for 212051Desde 0,00 €
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Project Helios: Harvesting the Sun, Teaching Note
Egan, Mark; Mayfield, E. ScottNota del Instructor HBS-221072-EFinanzasTeaching Note for HBS Case No. 219-009.Desde 0,00 €