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IBM and the Reinvention of High School (B): Replicating & Scaling P-TECH and Partners
Kanter, Rosabeth Moss; Malone, Ai-Ling JamilaCaso HBS-314050-EIBM's Corporate Citizenship office created an innovation in public education through a business-school partnership for widespread replication and diffusion. In 2012, while P-TECH (Pathways in Technology Early College High School) was still in its first year operating, Stanley Litow, IBM's Vice President of Corporate Citizenship and Corporate Affairs and President of the IBM International Foundation, found himself overwhelmed by interested parties...Desde 5,74 €
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InsightSquared: Developing the Sales and Marketing Plan
Roberge, Mark N.; Eisenmann, Thomas R.; Cespedes, Frank V.Caso HBS-816074-EMarketingDesde 8,20 €
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Mahendra Bapna and Technology Education in India, Teaching Note
Malone, Ai-Ling Jamila; Hamilton, Tessa NatanayNota del Instructor HBS-ALI010-ETeaching note for case 316163.Desde 0,00 €
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P.V. Technologies, Inc.: Were They Asleep at the Switch, Teaching Note
Cespedes, Frank V.; Badame, DianeNota del Instructor HBS-913506-EMarketingTeaching Note for Product #913505.Desde 0,00 €
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Basecamp: Pricing, Teaching Note
Cespedes, Frank V.Nota del Instructor HBS-817128-EIniciativa emprendedoraPricing" in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product.Desde 0,00 €
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InsideSales.com (A)
Cespedes, Frank V.Caso HBS-817018-EIniciativa emprendedoraThis case focuses on growth requirements for a company moving from its base in SMB customers (Small and Mid-Sized businesses) to Enterprise customers (companies with more than 500 employees). It examines the differences in buying processes, product requirements, after-sale services, and the implications for organizing and deploying sales resources at InsideSales.com.Desde 8,20 €
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Customer Visits for Entrepreneurs
Cespedes, Frank V.Caso HBS-812098-EIniciativa emprendedoraProvides practical guidelines for conducting customer visits to explore and validate demand for an entrepreneurial offering. Reviews conditions under which visits will yield superior insights, compared to other research methods. Describes criteria for selecting visit sites; how to plan for visits; how to conduct them most effectively; and how to debrief after visits. The note is therefore relevant to MBA, Executive Education, Field Study, or proj...Desde 8,20 €
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Augmedix
Cespedes, Frank V.; Rachlin, Alexandra N.Caso HBS-817048-EIniciativa emprendedoraIn April 2015, Ian Shakil and Pelu Tran, co-founders of Augmedix, are discussing how to grow their emerging health care startup. The company's sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing doctors from the burden of having to manually input information into an electronic medical record (EMR) and giving them additional time to focus on patients. Shakil and Tran had grown th...Desde 8,20 €
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Junko Yoda and Her Collaboration to Address Sex Trafficking in Asia, Teaching Note
Kanter, Rosabeth Moss; Malone, Ai-Ling Jamila; Hamilton, Tessa NatanayNota del Instructor HBS-316038-ETeaching note for case 314036. Following a successful career as the first female Vice President of Goldman Sachs in Asia, Junko Yoda became a 2010 Advanced Leadership Fellow at Harvard University. During her fellowship, she set out to promote awareness, and prevent and alleviate the effects of human sex trafficking on women and children. Yoda launched CLinked, a venture that functioned "to reduce commercial exploitation of women and children by l...Desde 0,00 €
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Frederick Southwick and Reducing Medical Errors
Kanter, Rosabeth Moss; Malone, Ai-Ling Jamila; Kang, JiheaCaso HBS-ALI005-EMedical errors both in the U.S. and worldwide occur at alarming rates. In the U.S. medical errors were the third leading cause of death. Southwick experienced the consequences of preventable medical errors firsthand. As a physician and a professor, he researched and wrote about the causes and solutions for medical errors over the years. Southwick also launched pilot programs applying different quality improvement frameworks from other fields to m...Desde 8,20 €