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E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Caso HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Desde 8,20 €
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Embraer E-Jets E2: Flying High
Yemen, Gerry; Isabella, Lynn A.Caso DARDEN-OB-1308-ELiderazgo y Dirección de personasThis field-based case chronicles how Embraer, a recognized market leader in Brazil’s regional aircraft industry, designed and developed an almost entirely new aircraft, the E2-190. Given the success of the E1-190, a project to redesign that successful product was a bold move. Yet the E2 project excelled. It surpassed industry expectations, including being under time and under budget, and it logged many firsts, such as setting a world record for f...Desde 8,20 €
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Embraer E-Jets E2: Flying High - Teaching Note
Isabella, Lynn A.; Calandra, TroyNota del Instructor DARDEN-OB-1308TN-ELiderazgo y Dirección de personasTeaching Note for product OB-1308Desde 0,00 €
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Customer Has Escaped (Spanish version)
Nunes, Paul F.; Cespedes, Frank V.Artículo HBS-R0311GMarketingEvery company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to sell through a discount superstore or a pricey boutique. It was a fair assumption that certain customer types were held captive by certain channels. The problem, the authors say, is that today's customers have become unfettered. As their channel options have proliferated, they've come to recognize t...Desde 8,20 €
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Managed Document Services at Xerox: Handle with Care
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1321-ELiderazgo y Dirección de personasThis public-sourced case offers the experiences of a storied American company to set the stage for an analysis of a company that missed some serious trends in the marketplace and a leader’s change reputation within that context. The situation provides an opportunity to explore how to think about and approach a change that involved numerous complex issues such as new products, different competitors, cultural complacency, and people issues. In that...Desde 8,20 €
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Rock Star or Shooting Star? (B)
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1199-ELiderazgo y Dirección de personasSet in an investment firm, the A case presents the president going through a review process with the firm’s portfolio managers. By all accounts, Fred Silverton’s financial savvy and skills had had helped the staggering mutual fund company reach success. The case runs through issues and actions directly involving Silverton. Despite Silverton’s success, there were some who were alarmed over his approach to human capital. Nonetheless, the president ...Desde 5,74 €
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UCB Gets a New Office: Leading Change through a Pandemic
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1397-ELiderazgo y Dirección de personasIn this field-based case, Nate Bennett, the global head of biostatistics and programming, rare disease, at UCB, Inc. (UCB), chairs the Raleigh site leadership team, which helps manage all 250 UCB employees in the Raleigh office. In February 2022, the COVID-19 pandemic seems to be receding, and Bennett must chart a path forward on a return to the office. But UCB employees have gotten used to working at home with their global teams and have done so...Desde 8,20 €
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Managing in Corporate Aviation: Averting a Hard Landing - Teaching note
Isabella, Lynn A.; Maiden, Stephen E.Nota del Instructor DARDEN-OB-1373TN-ELiderazgo y Dirección de personasTeaching note for product OB-1373Desde 0,00 €
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Rock Star or Shooting Star? (A)
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1198-ELiderazgo y Dirección de personasSet in an investment firm, the A case presents the president going through a review process with the firm’s portfolio managers. By all accounts, Fred Silverton’s financial savvy and skills had had helped the staggering mutual fund company reach success. The case runs through issues and actions directly involving Silverton. Despite Silverton’s success, there were some who were alarmed over his approach to human capital. Nonetheless, the president ...Desde 8,20 €
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Jim Flannigan
Isabella, Lynn A.; Maiden, Stephen E.Caso DARDEN-OB-1096-ELiderazgo y Dirección de personasSet in the financial services sector, Jim Flannigan, the recently named head of a European investment banking for a large national bank, struggles to let go of his previous expertise and allow one of several groups that reported to him to do their job without his direct input. While one of Flannigan’s chief lieutenants is making a pitch to an important potential client, Flannigan’s blood starts to boil as he believes the deal could be lost. The c...Desde 8,20 €