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InsightSquared: Developing the Sales and Marketing Plan
Roberge, Mark N.; Eisenmann, Thomas R.; Cespedes, Frank V.Caso HBS-816074-EMarketingDesde 8,20 €
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P.V. Technologies, Inc.: Were They Asleep at the Switch, Teaching Note
Cespedes, Frank V.; Badame, DianeNota del Instructor HBS-913506-EMarketingTeaching Note for Product #913505.Desde 0,00 €
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Basecamp: Pricing, Teaching Note
Cespedes, Frank V.Nota del Instructor HBS-817128-EIniciativa emprendedoraPricing" in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product.Desde 0,00 €
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Diversey and the Creation of the "Internet of Clean"
Sieber, Sandra; Rafnsdottir, AnnaCaso SI-202-ETecnologías de la informaciónDiversey, a "global provider of commercial cleaning, sanitation and hygiene solutions," has implemented a new value proposition as part of its digital transformation, changing from a pipeline business into a knowledge-based platform business. Along the way, it heavily influenced the cleaning and hygiene industry, which had been mostly untouched by digitization.Desde 8,20 €
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InsideSales.com (A)
Cespedes, Frank V.Caso HBS-817018-EIniciativa emprendedoraThis case focuses on growth requirements for a company moving from its base in SMB customers (Small and Mid-Sized businesses) to Enterprise customers (companies with more than 500 employees). It examines the differences in buying processes, product requirements, after-sale services, and the implications for organizing and deploying sales resources at InsideSales.com.Desde 8,20 €
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Customer Visits for Entrepreneurs
Cespedes, Frank V.Caso HBS-812098-EIniciativa emprendedoraProvides practical guidelines for conducting customer visits to explore and validate demand for an entrepreneurial offering. Reviews conditions under which visits will yield superior insights, compared to other research methods. Describes criteria for selecting visit sites; how to plan for visits; how to conduct them most effectively; and how to debrief after visits. The note is therefore relevant to MBA, Executive Education, Field Study, or proj...Desde 8,20 €
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Una introducción a las bases de datos
Sieber, Sandra; Berasategui Rodríguez, Laureano; Andreu i Civit, RafaelNota técnica SIN-34Conocimiento y comunicaciónEn la actualidad, las empresas cada vez tienen que mover mayores cantidades de información. Las bases de datos han surgido como una de las principales herramientas para almacenar y consultar todos los datos relevantes de la organización a un coste relativamente bajo, contribuyendo así a una potencial mejora en la toma de decisiones. Esta nota presenta las principales motivaciones para la adopción del enfoque de bases de datos y las ventajas que p...Desde 8,20 €
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Augmedix
Cespedes, Frank V.; Rachlin, Alexandra N.Caso HBS-817048-EIniciativa emprendedoraIn April 2015, Ian Shakil and Pelu Tran, co-founders of Augmedix, are discussing how to grow their emerging health care startup. The company's sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing doctors from the burden of having to manually input information into an electronic medical record (EMR) and giving them additional time to focus on patients. Shakil and Tran had grown th...Desde 8,20 €
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FreshDirect: Forget Delivery. Our Business Is All About Food
Sieber, Sandra; Codrean, CatalinCaso SI-194-EInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónIn early 2016, with more than 600,000 customers and an estimated revenue of $500 million, FreshDirect was among the top three companies in the U.S. online grocery sector. It employed more than 3,000 people, 30% of whom drove trucks and delivered food to the doorsteps of its customers in five states: New York, New Jersey, Connecticut, Delaware and Pennsylvania. Jason Ackerman, CEO of FreshDirect, wondered if the company's current success could be ...Desde 8,20 €
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Netflix: From "Clicks and Bricks" to Digital Movie Delivery (Portuguese Version, Brazil)
Lago, Alejandro; Moscoso, Philip; Sieber, SandraEjercicio PE-75-PBInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónNetflix is a U.S. provider of on-demand Internet streaming media and flat rate DVD-by-mail services. The company experienced incredible success since its beginnings in 1997. During 2010, revenue jumped 29% to $2.16 billion, and stock price increased 219% to $175.70. It also added 8 million subscribers, bringing its total to over 20 million. In the summer of 2011 the company first announced the spin-off of its traditional DVD rental operations fro...Desde 8,20 €