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Jumbo Group: Initial Public Offering
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina ZhangCaso IVEY-9B16N068-EFinanzas, Iniciativa emprendedoraJumbo Group Ltd. (Jumbo) was among Singapore’s leading food and beverage establishments. Founded in 1987, the group consisted of eight brands and operated 16 outlets—14 in Singapore and two in China. On October 28, 2015, Jumbo announced its initial public offering (IPO) of SG$22.06 million, consisting of two million retail shares and 86.23 million placement shares at SG$0.25 each. In this highly competitive market, the company’s chief executive o...Desde 8,20 €
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InsightSquared: Developing the Sales and Marketing Plan
Roberge, Mark N.; Eisenmann, Thomas R.; Cespedes, Frank V.Caso HBS-816074-EMarketingDesde 8,20 €
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Super Group: Acquisition and Delisting from the Singapore Exchange - Teaching Note
Ruth S.K. Tan; Allaudeen Hameed; Weina Zhang; Zsuzsa R. HuszarNota del Instructor IVEY-8B20N033-EFinanzasTeaching note for product 9B20N033.Desde 0,00 €
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P.V. Technologies, Inc.: Were They Asleep at the Switch, Teaching Note
Cespedes, Frank V.; Badame, DianeNota del Instructor HBS-913506-EMarketingTeaching Note for Product #913505.Desde 0,00 €
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Basecamp: Pricing, Teaching Note
Cespedes, Frank V.Nota del Instructor HBS-817128-EIniciativa emprendedoraPricing" in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product.Desde 0,00 €
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InsideSales.com (A)
Cespedes, Frank V.Caso HBS-817018-EIniciativa emprendedoraThis case focuses on growth requirements for a company moving from its base in SMB customers (Small and Mid-Sized businesses) to Enterprise customers (companies with more than 500 employees). It examines the differences in buying processes, product requirements, after-sale services, and the implications for organizing and deploying sales resources at InsideSales.com.Desde 8,20 €
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Super Group: Acquisition and Delisting from the Singapore Exchange
Ruth S.K. Tan; Allaudeen Hameed; Weina Zhang; Zsuzsa R. HuszarCaso IVEY-9B20N033-EDirección estratégica, Finanzas, Iniciativa emprendedoraOn November 3, 2016, Jacobs Douwe Egberts (JDE) launched a bid for Singapore-based food and beverage company Super Group Ltd. (Super). JDE had already acquired 60 per cent of the shares but needed another 30 per cent in order to delist the company and takDesde 8,20 €
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Customer Visits for Entrepreneurs
Cespedes, Frank V.Caso HBS-812098-EIniciativa emprendedoraProvides practical guidelines for conducting customer visits to explore and validate demand for an entrepreneurial offering. Reviews conditions under which visits will yield superior insights, compared to other research methods. Describes criteria for selecting visit sites; how to plan for visits; how to conduct them most effectively; and how to debrief after visits. The note is therefore relevant to MBA, Executive Education, Field Study, or proj...Desde 8,20 €
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Augmedix
Cespedes, Frank V.; Rachlin, Alexandra N.Caso HBS-817048-EIniciativa emprendedoraIn April 2015, Ian Shakil and Pelu Tran, co-founders of Augmedix, are discussing how to grow their emerging health care startup. The company's sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing doctors from the burden of having to manually input information into an electronic medical record (EMR) and giving them additional time to focus on patients. Shakil and Tran had grown th...Desde 8,20 €
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CapitaMalls Asia: A Buyout Offer from CapitaLand
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Shao Yu HongEjercicio IVEY-9B19N012-EDirección estratégica, FinanzasOn April 14, 2014, CapitaLand Limited, a Singapore-based real estate company, launched a voluntary conditional cash offer of SG$2.22 for each share (SG$3.06 billion in total) of its subsidiary commercial property development and management company, CapitaMalls Asia Limited (CMA). CMA’s principal business strategy was to invest in, develop, and manage a diversified portfolio of real estate used primarily for retail purposes in Asia. CapitaLand’s o...Desde 8,20 €