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E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Caso HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Desde 8,20 €
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Customer Has Escaped (Spanish version)
Nunes, Paul F.; Cespedes, Frank V.Artículo HBS-R0311GMarketingEvery company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to sell through a discount superstore or a pricey boutique. It was a fair assumption that certain customer types were held captive by certain channels. The problem, the authors say, is that today's customers have become unfettered. As their channel options have proliferated, they've come to recognize t...Desde 8,20 €
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Andrew Ryan at VC Brakes, Teaching Note
Cespedes, Frank V.; Yong, SunruNota del Instructor HBS-913553-ELiderazgo y Dirección de personasTeaching Note for Product #913552Desde 0,00 €
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Ron Ventura at Mitchell Memorial Hospital, Teaching Note
Cespedes, Frank V.; Abelli, HeideNota del Instructor HBS-913573-ELiderazgo y Dirección de personasTeaching Note for Product #913572.Desde 0,00 €
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Robin Ash and Printzhof Press, Teaching Note
Cespedes, Frank V.; St. Clair, LyndaNota del Instructor HBS-913555-ELiderazgo y Dirección de personasTeaching Note for Product #913554.Desde 0,00 €
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Succession and Failure (HBR Case Study and Commentary)
Cespedes, Frank V.; Galford, Robert; Bonsignore, Francis N.; Buck, Michelle L.; Younger, Jon; Leppert, ThomasArtículo HBS-R0406A-ELiderazgo y Dirección de personasNorman Windom, the chairman of Tiverton Media, may not know much about the world of popular music, but he does fancy himself a careful planner and a superb judge of managerial talent. That's why he's been grooming COO Sean Kinnane, a Wharton-minted numbers man, to take over an important division, Aleph Records, and one day Tiverton itself. But Derek Solomon, Aleph's 68-year-old CEO and founder, remains a creative force and a father figure to the ...Desde 8,20 €
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Old Hand or New Blood? (HBR Case Study and Commentary)
Cespedes, Frank V.; Gardner, Alston; Kerr, Steven; Kelley, Randall D.; Dixon, Andrea L.Artículo HBS-R0607A-ELiderazgo y Dirección de personasFusilier Technology is in disarray. Its vice-president of sales is leaving, the company's new growth strategy to sell customized business solutions has stalled, and sales have been flat for five years. Bill MacLeod, Fusilier's CEO, has to choose between two very different candidates for the top sales job: a veteran sales director who has excelled under the old order and a brash outsider who has experience selling solutions but doesn't know the in...Desde 8,20 €
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Andrew Ryan at VC Brakes
Cespedes, Frank V.; Yong, SunruCaso HBS-913552-ELiderazgo y Dirección de personasAn aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and finger-pointing culture with a Total Quality Management (TQM) program. Andrew Ryan is a senior manager at VC Brakes. With the guidance of a strong mentor and a reputation as a successful change ...Desde 8,20 €
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Robin Ash and Printzhof Press
Cespedes, Frank V.; St. Clair, LyndaCaso HBS-913554-ELiderazgo y Dirección de personasRobin Ash has just been promoted to Chief Operating Officer of Printzhof Press and Vice President of its parent company, Education and Entertainment Holdings, Inc. Her first objective is to create an action plan that will achieve two seemingly contradictory corporate objectives: transform Printzhof into an aggressively competitive 21st century educational publisher while maintaining its close-knit and collaborative culture. Because of new technol...Desde 8,20 €
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Ron Ventura at Mitchell Memorial Hospital
Cespedes, Frank V.; Abelli, HeideCaso HBS-913572-ELiderazgo y Dirección de personasMitchell Memorial Hospital is a 750-bed regional academic medical center in Ohio. Andy Prescott, Chief of the Cardiovascular Center, is reviewing the performance evaluations of his star vascular surgeon Ron Ventura. The evaluations, the result of a 360-degree performance review cycle the hospital had recently put in place, were much more critical than he had anticipated. Ventura, with a national reputation as an accomplished vascular surgeon, had...Desde 8,20 €