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Dr. Bronner's: Do Psychedelics Fit with Its Cosmic Principles?- Teaching note
Freeman; R. Edward; King; Adelaide Wilcox; Maiden; Stephen E.Nota del Instructor DARDEN-S-0405TN-EDirección estratégicaTeaching note for product S-0405Desde 0,00 €
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Dr. Bronner's: Do Psychedelics Fit with Its Cosmic Principles?
Freeman; R. Edward; King; Adelaide Wilcox; Maiden; Stephen E.Caso DARDEN-S-0405-EDirección estratégicaThis field-based case describes the situation facing David Bronner, cosmic engagement officer (CEO) of Dr. Bronner’s Magic Soaps (Dr. Bronner’s), the top-selling brand of natural soaps in North America in 2019. Since its founding, the company has centered advocacy for unity and social change in its products and giving. The question before David and the leadership team is whether to extend the brand further by publicizing its support for the use o...Desde 8,20 €