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La internacionalización comercial de Mayoral S.A.
Garcia de Castro, Antonio; Reina Paniagua, RocioNota del Instructor IIST-DGI-218Dirección estratégica, Gobierno corporativoMayoral era la empresa líder del sector de la moda infantil en la península ibérica. Además era uno de los principales grupos especializados del sector en Europa, estando presente en más de 50 países. En 2012 tenía 11 filiales comerciales en el exterior (Italia, Portugal, Grecia, México, Francia, Polonia, Rusia, Turquía, Ucrania y Estados Unidos) e iba a comenzar en China. En el caso se observan todos los pasos en esa internacionalización, destac...Desde 0,00 €
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Coca Cola European Partners - La salida a bolsa
Lucas Chinchilla, Pablo; Lucas Tomás, José Luis; Garcia de Castro, AntonioCaso IIST-DGI-297Gobierno corporativoEl Sistema Coca-Cola es el modelo de negocio de franquicias más grande a nivel global. En 2015 tres embotelladoras europeas deciden integrarse para crear Coca-Cola European Partners (CCEP), convirtiéndose en la principal embotelladora del sistema a nivel mundial por volumen de ventas. A través de las experiencias de protagonistas como Sol Daurella (Presidenta de CCEP) o Víctor Rufart (Director de Estrategia de CCEP), el caso profundiza en los mot...Desde 8,20 €
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Nestlé corporate governance and compliance
Garcia de Castro, Antonio; Reina Paniagua, RocioCaso IIST-DGI-216-E-EDirección estratégica, Gobierno corporativoWhen announced in 2005 that during the Annual Genreal Meeting, the Board of Directors of Nestlé would present Peter Brabeck as CEO and Chairman of the Board, is generated a stir among the shareholders. Mainly institutional shareholders were not in favour of one person to have both charges. Finally the proposed went ahead but that point made Nestlé reconsider everything related to Corporate Governance. It was adapted their articles of associa...Desde 8,20 €
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Peter Brabeck-Letmathe and Nestle
Garcia de Castro, Antonio; Reina Paniagua, RocioCaso IIST-DGI-227-E-EDirección estratégicaPeter Brabeck is Chairman of Nestlé, the largest Nutrition, Health and Wellness company in the world. His entire professional life has been linked to Nestlé. He began to work as a salesman and after spending several years in different countries, holding positions of increasing responsibility, he was appointed CEO in 1997, a position he left in 2008 in order to become Chairman only. In his capacity as Chairman he reviews and updates Nestlé’s actio...Desde 8,20 €
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Nestlé Organisation (A): Management Structure
Garcia de Castro, Antonio; Reina Paniagua, RocioCaso IIST-DGI-192-E-EGobierno corporativoThe case shows the evolution of the management structure at Nestlé from 1981 to 2010, studying the changes that have been carried out to suit the needs and business environment itself, with the transition of three CEO's. First is a brief description of the evolution of the business that helps to understand how it affects the structure and management team. Different models depending on the CEO also appear , observing how it translates to each orga...Desde 8,20 €
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The Nestlé Organisation (B): Professional Commitment
Garcia de Castro, Antonio; Reina Paniagua, RocioCaso IIST-DGI-193-E-EGobierno corporativoThe case describes the evolution of how to manage people at Nestlé. Since the changes that have occurred in the s HR department itself and how it has walked a bureaucratic company to an absolutely personal one, in the words of the leaders of the Group: "a company focused on procedures to a people focused one", to how in recent years, has designed a new HR strategy, with more procedures that seek to adapt to the environment and succeed in engaging...Desde 5,74 €