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Astilleros unidos: la construccion naval - Nota del instructor
Garrido Martínez, EnriqueNota del Instructor IIST-PINT-114Servicios y operacionesNota del instructor del caso IIST-106Desde 0,00 €
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El Big Bank experimenta con la inteligencia artificial
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre Boquet, IsaacCaso SI-203Análisis de decisiones, Dirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, Finanzas, Tecnologías de la informaciónDesde 8,20 €
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KUKA: Planning for the Future of Automation
Sachon, Marc; Sastre Boquet, IsaacCaso P-1162-EInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónThe case presents the main current developments in automation and industrial robotics through KUKA AG, one of the largest automation companies in the world. One of KUKA's customers - an automotive OEM - is looking to invest on automation as it expands its operations to meet growing demand, and the case opens up the debate on how should this company capture the opportunities - and prepare itself for the challenges - presented by the new generatio...Desde 8,20 €
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Crulogic: Una pyme peleando entre multinacionales - Nota del Instructor
Garrido Martínez, Enrique;Nota del Instructor IIST-PINT-163Dirección estratégicaEl caso describe la situación de una Pyme de servicios logísticos cuando Heineken, su principal cliente, le sorprende con un adelanto inesperado del inicio de los servicios de almacenamiento. Crulogic tenía más de 40 años de experiencia en el sector con clientes multinacionales de la industria de la alimentación y pretendía convertirse en un operador logístico de ámbito nacional (e internacional), pero su principal fuente de ingresos seguía siend...Desde 0,00 €
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Netflix: from DVD-by-mail to streaming
Lago, Alejandro; Moscoso, Philip; Sastre Boquet, IsaacEjercicio PE-84-EInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónSince its foundation in 1997 Netflix has been a major success story. For the year 2020 the company expected to achieve revenues of around 25 billion dollars and 200 million customers in 190 countries. This exercise provides information on how Netflix's business models has developed over the years. The objective is to analyze the digital transformation of the streaming model and its sustainability going forward, as it faces competitors like Disney...Desde 8,20 €
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WWF and Greenpeace: Two Strategies to Save the Arctic Ocean
Mitchell, Jordan; Sastre Boquet, Isaac; Vroom, Govert; Casadesus-Masanell, RamonCaso SM-1677-EDirección estratégicaThis case describes the two leading environmental NGOs: WWF and Greenpeace. It discusses these organizations' different approaches to the preservation of the Arctic Ocean. It asks to what extent these two organizations, with very similar goals but very different strategies, should collaborate. Shortlisted for the The Financial Times Responsible Business Education Awards, 2022.Desde 8,20 €
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (A)
Valor Sabatier, Josep; Zamora, Javier; Pérez Balaguer, Jesús; Sastre Boquet, IsaacCaso SI-208-ELiderazgo y Dirección de personas, Tecnologías de la informaciónIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Desde 8,20 €
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Spotify: Face the Music (Update 2019) - Teaching Note
Vroom, Govert; Sastre Boquet, IsaacNota del Instructor SMT-129-EDirección estratégica, Innovación y cambio, Tecnologías de la informaciónIn early 2019, Spotify announced an operating profit of 94 million in for the fourth quarter ofQ4 2018. The world's largestindustry leader of streaming company was for the first time approaching profitability for the first time, after a decade of massive losses. Previouslydespite its a staggering increase in revenue, which had exceededreached over $5 billion at the end of 2018, had failed to get it out of the red. By the late 2010s, streaming ...Desde 0,00 €